Table of contents

    Tools for Content Marketing

    To create a product, it is necessary to use a dedicated tool. The same goes for content marketing. The right set of tools will not only save you time, but also automate your processes, increase the reach of your content and achieve your business goals. Here’s a list of tools that can prove invaluable in your day-to-day work.

    Workflow Tools

    Content marketing requires an organized effort. The best tools for project management are:

    • Trello,
    • Monday.


    Trello is a tool that has revolutionized project management in many companies. Its simplicity and intuitiveness make it extremely user-friendly. It allows you to organize tasks in the form of tabs that can be dragged between different columns representing stages of work. The ability to add labels, set deadlines and assign cards to specific team members makes the management of even a complex project transparent and efficient.

    Monday is a more advanced project management tool that allows you to customize the view for your team. You can easily create a variety of tables, Gantt charts or calendars to help you better understand the progress of your work. Integrated communication features facilitate collaboration and rapid flow of information among team members.

    Gathering your ideas

    • Notes in Iphone and on Mac, 
    • Evernote,
    • Google Keep,
    • Excel.

    Notes on iPhone and Mac

    The Notes app available on Apple devices is a simple but powerful way to jot down ideas on the go. Syncing between devices in the Apple ecosystem means your notes are always at hand, whether you’re working on your phone, tablet or computer.


    Evernote is in a class of its own when it comes to saving notes and organizing information. The ability to create notes, notebooks, tag, add attachments and many other features makes it a tool that can successfully replace traditional document folders.

    Google Keep

    Google Keep offers a simple and intuitive interface that allows you to quickly jot down thoughts, ideas or important information. The ability to add reminders, color-code your notes and share them with others are features that any marketer is sure to appreciate.


    Microsoft Excel, while mainly associated with data analysis, is also a great tool for jotting down ideas, especially when it comes to planning a content marketing strategy. The ability to create tables, charts and checklists makes it a powerful tool for organizing your work. It’s a good tool for creating a content plan!

    Data programs for rankings, reports and whitepapers

    • Senuto,
    • Google Trends.


    This is where you might be tempted to link internally or by another paragraph about Senuto.

    Senuto is a platform that offers a rich set of data necessary for preparing professional reports and analysis. The ability to analyze keywords, monitor positions and analyze the competition are features that are sure to come in handy for anyone.

    Senuto’s features are also useful.

    Google Trends

    Google Trends is an invaluable tool when it comes to analyzing trends and understanding what is currently popular online. Google Trends data can be a valuable resource when creating reports, rankings or whitepapers, allowing you to show changes in user interests over time.

    Topic Search Tools

    • Senuto keyword database, 
    • Senuto visibility analysis,
    • Feedly.

    Senuto keyword database

    Finding the right keywords is the cornerstone of topic search. Senuto offers a rich database of keywords to help you identify phrases worth paying attention to. By analyzing the popularity of each query and how hard it will be to compete, you can choose the topics that will have the greatest impact on your content marketing strategy.

    Senuto visibility analysis

    Understanding how your site or your competitors’ sites are performing in search engines can also help you choose topics to explore. Visibility analysis in Senuto allows you to assess which topics are already well covered, and which ones may still need your attention.


    Feedly is a content aggregation tool that allows you to track articles and posts from selected sources. This allows you to keep track of what topics are popular in your industry and get inspired by the work of others. The ability to create your own topic collections and track trends are features that can greatly simplify the process of finding topics.

    SEO copywriting, or SEO copywriting

    • Google Docs,
    • Grammarly,
    • Yoast SEO,
    • Google Trends, 
    • Senuto,
    • SurferSeo,
    • BuzzSumo,
    • Ahrefs.

    Google Docs

    Google Docs is not only an online collaboration platform, but also a powerful SEO copywriting tool. With a variety of add-ons and extensions, Google Docs can help optimize text, analyze keywords or check text readability. Real-time collaboration with the team, as well as the ability to comment and suggest corrections, makes the editorial process more efficient and organized.


    Grammarly is an indispensable tool for anyone who creates content in English. Thanks to its advanced linguistic analysis, Grammarly not only corrects grammatical and spelling errors, but also suggests stylistic corrections, which can significantly improve the quality of your texts. In addition, the tool offers a plagiarism check function, which is extremely important in the world of content marketing, where uniqueness and authenticity are at a premium. Integration with various platforms and word processors makes Grammarly extremely convenient to use, and its suggestions often prove invaluable in the editing process. Whether you’re an experienced copywriter or just starting out, Grammarly can make your work significantly faster and easier.

    Yoast SEO

    Yoast SEO is a WordPress plugin that offers a number of features to help with SEO optimization. Text readability analysis, meta tag optimization assistance, sitemap generation, and many other features make Yoast SEO a must-have for anyone dealing with a business website.

    Google Trends

    In terms of researching trends and understanding what’s currently trending, Google Trends is essential. It allows you to analyze the popularity of various queries over time, which can be crucial in determining the topic of your content.


    Senuto is a comprehensive SEO tool that will allow you to perform in-depth keyword analysis, monitor positions, and study the visibility of your site compared to your competitors. The tool offers a comprehensive keyword database that will help you find those phrases that are most valuable to your industry and your audience.

    Surfer SEO

    Optimizing your content for SEO is crucial, and Surfer SEO is one tool that can help with that. It will help you optimize your content so that it has a chance to rank higher in search results. You can write new, fully optimized ones thanks to Content Editor, or audit the ones you’ve written.


    For SEO copywriters, BuzzSumo is a valuable source of information about what’s currently popular with the audience. It allows them to create content that is not only optimized for keywords, but also responds to the current interests and needs of the audience. In addition, the tool offers a backlink analysis function that allows you to understand what content is valuable from an SEO perspective, and where and how it is linked on the web.


    For SEO copywriters, Ahrefs is an invaluable tool for keyword research, competitor analysis and monitoring your search engine rankings. Features such as competitor content analysis, keyword suggestion and linking profile analysis give you the ability to understand what actions are needed to make your content achieve high search engine rankings. As a result, copywriters can create more effective and optimized content that not only meets the needs of the audience, but also increases the visibility of the site in search results.

    Tools for creating simple graphics and videos

    • Canva,
    • Recordit,
    • LUMEN 5.


    Canva is a tool that has revolutionized graphic design in marketing. With this tool, even people with no experience in graphic design can create attractive images, infographics, presentations or advertising materials. A rich set of templates, images and graphic elements makes the creation process easy and fun.


    Recordit is a tool for creating quick video recordings of your computer screen. It can be extremely useful when you want to create a tutorial or show how a feature works on your website or application.

    LUMEN 5

    LUMEN 5 is a tool that allows you to create video based on text. It is ideal for creating video presentations, animated infographics or simple advertising clips. A rich set of templates and an intuitive interface make it possible even for people with no video editing experience to create attractive visuals.

    Webinar Organization Tools

    • Zoom, 
    • WebEx,
    • GoToWebinar,
    • Microsoft Teams.


    Zoom is one of the most popular tools for organizing webinars and online meetings. With a simple user interface and stable connection quality, Zoom has won praise among businesses and educators. Features such as participant registration, live polling, chat and screen sharing capabilities make Zoom extremely functional. In addition, the tool offers options for recording sessions, allowing you to share the material with participants after the webinar.


    Cisco WebEx is a comprehensive solution for online meetings and webinars. With rich security and management features, WebEx is often chosen by corporations and larger organizations. The tool offers features such as participant management, real-time collaboration tools, recording and transcription, and post-event analysis and reporting to help evaluate the effectiveness of the webinar.


    GoToWebinar is a tool designed specifically for organizing webinars. It offers a number of features that make it easy to plan, promote and conduct webinars. Features such as custom registration forms, automated email reminders, analysis and reporting tools, and a library of recorded webinars, make GoToWebinar an excellent choice for companies looking to automate the process of organizing webinars.

    Microsoft Teams

    Microsoft Teams is a collaboration platform that also offers features for organizing webinars. Integrated with Microsoft 365, Teams allows you to easily organize, schedule and conduct webinars in a corporate environment. Features such as OneNote integrated notebooks, third-party apps and tools, and advanced security options, make Teams a good choice for companies already using Microsoft solutions.

    Search Graphics-to-content

    • Image banks: Sites such as Shutterstock, Adobe Stock and iStock offer a huge selection of professional photos and graphics that you can use in your content.
      • Free graphic resources: There are many sites that offer free graphic resources, such as Unsplash, Pexels or Pixabay.
      • Graphics search tools: Tools such as Google Images or Bing Images offer advanced search functions that allow you to filter results by size, type, color or license.
    • Infographic search tools: Platforms such as or Canva offer the ability to search for pre-made infographics or create your own based on templates.
    • Search for vector graphics: Sites such as VectorStock and Freepik offer a rich selection of vector graphics that can be customized to your needs.
    • Icon Search: Sites such as Iconfinder and Flaticon offer thousands of icons that can enhance your content.

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    Kamila Dębska
    Kamila Dębska