DHL Parcel

DHL Parcel Polska is a global leader in logistics. It specializes in international supply, courier services and transport. People from over 220 countries and regions work with DHL. Thanks to the involvement of over 400,000 workers they deliver integrated services and custom made solutions within the scope of mail, goods as well as information transfer and management Our main goal was to create an interesting communication strategy on Instagram, which would have topics to catch the public interest, as well as the marketing and company content.

Combined GRID

In the beginning, we developed communication directions aligned with the brand together with the client. Then, we moved to build engaging communication based on the target group’s needs, and that is how we developed a dedicated visual identification Instagram feed and Insta Stories project for DHL Parcel Polska.

The main axis of our activity is our Instagram profile, to which we gradually add valuable content, marketing messaging and information about current events worldwide and from DHL. We focus on stunning graphic creations and animations to catch the user’s attention. Such activities are intensified by appropriately planned paid promotional actions on Instagram. To get the public more involved and to shorten the distance between the service and the user, we implemented consumer competitions, quizzes and the option for consumers to ask us questions. As a result, our profile range increases every single month!

Results:

The average likes grew from 70 to a stunning 850 under a single post! The combined involvement of users grew by 800%! By communicating with the target group in accordance with the strategy, we developed positive relations with the recipients, who gladly participated in all activities. We gained over 200 new followers monthly!

Client’s opinion:

Since August 2020, we have had the pleasure of cooperating with Up&More Agency in managing Social Media communication on Instagram. The Agency is in charge of creating a new strategy for DHL Parcel Polska brand communication on Instagram, day-to-day administration and moderation of the profile, contacts with influencers, and organization of special actions and competitions.

The elements we value most in our cooperation are expert knowledge of trends and the specifics of social media communication, openness to our shifting needs, and the ability to identify new opportunities for the channel’s development. An out-of-the-box creative approach is also important, especially a custom-made profile feed designed specifically for us.
I can definitely recommend cooperation with the Up&More Agency team
Magdalena Czajkowska Corporate Communication Specialist at DHL Parcel Polska