DHL Parcel Polska is a global leader in logistics. It specializes in international supply, courier services and transport. People from over 220 countries and regions work with DHL. Thanks to the involvement of over 400,000 workers they deliver integrated services and custom made solutions within the scope of mail, goods as well as information transfer and management Our main goal was to create an interesting communication strategy on Instagram, which would have topics to catch the public interest, as well as the marketing and company content.
new followers each month
In the beginning, we developed together with the client the communication directions aligned with the brand. Then we moved to building an engaging communication based on the target group needs and that is how we developed a dedicated visual identification Instagram feed and Insta Stories project for DHL Parcel Polska.
The main axis of our activity is our Instagram profile, to which we gradually add valuable content, marketing messaging and information about current events from the world and from DHL. Our focus is on stunning graphic creations and animations to catch the user’s attention. Such activities are intensified by appropriately planned paid promotional actions on Instagram. In order to get the public more involved and to shorten the distance between the service and the user, we implemented consumer competitions, quizzes and the option for consumers to ask us questions. As a result, our profile range increases every single month!
Average likes grew from 70 up to a stunning 850 under a single post! Combined involvement of users grew by 800%! By communicating with the target group in accordance with the strategy, we developed positive relations with the recipients, who gladly participate in all activities. We gain over 200 new followers monthly!
Since August 2020 we have had the pleasure to cooperate with Up&More Agency in the scope of managing Social Media communication on Instagram. The Agency is in charge of creating a new strategy for DHL Parcel Polska brand communication on Instagram, day to day administration and moderation of the profile, contacts with influencers and organization of special actions and competitions.
The elements we value most in our cooperation are the expert knowledge of trends and the specifics of the social media communication, openness to our shifting needs, and the ability to identify new opportunities for the development of the channel. Out-of-the-box creative approach is also important, especially custom made profile feed designed specifically for us.
I can definitely recommend the cooperation with the Up&More Agency team
Magdalena Czajkowska Corporate Communication Specialist at DHL Parcel Polska