Display card on TikTok – specifications and how to upload an overlay to the video?

When creating ads on TikTok, we have many ways to make them more interesting. One of them is to add so-called Interactive-add on’s, which take different forms and can help us make our ads more attractive so as to attract users’ attention in an even more effective way. Today we will talk about a specific format for this type of variety, namely Display Card.

What is Display Card on TikToku?

Display Card is one of the Interactive Add-Ons, which is a type of overlay that appears on the advertising video. This overlay makes it possible to highlight key messages or better present exclusive offers, leading users directly to a specific site or app page in the store. With this feature, ad creators can more effectively engage their audience and point them in the desired direction.

Specification of Display Card on TikToku

In the context of the specification of the Display Card overlay on the TikTok platform, there are several key parameters worth considering. This is because the overlay allows the presentation of content in an interactive and attractive way for users, but with certain technical limitations regarding format and appearance.

The formats supported by the Display Card overlay are .jpg, .jpeg and .png, which gives you flexibility in choosing which graphics to display. It’s worth noting that the file size has no limitations, allowing you to customize the image quality.

It’s worth noting that the file size has no limitations, allowing you to customize the image quality.

When it comes to the dimensions of the overlay itself, the recommended size is 750 pixels wide and 421 pixels high. It is worth noting that when uploading creations to the platform, there is no restriction on the aspect ratio, which allows flexibility in creating designs. Nevertheless, the final display card will be cropped to resize and fit the dimensions of 750 pixels wide and 421 pixels high. The platform provides tools for this purpose to trim and preview the creation.

It is important to avoid using transparent design resources in the Display Card. Although the border of the card allows for some transparency, the central part of the card must not be transparent – it will then not be approved. These guidelines are important in the context of maintaining consistency and clarity of the displayed content.

You can use the Display Card overlay for ads with either the Auction or Reach and Frequency objective.

The specifications for the Display Card overlay on TikTok focus on ensuring appropriate formats and sizes of graphics, as well as keeping the content readable and attractive. Adhering to these guidelines will help you smoothly go through the creative review process and achieve the best results using this interactive advertising feature.

What do you need to know about Display Card-overlay?

Before you start using this overlay in your campaigns on TikTok there are a few key pieces of information you should take into account, in order to avoid unwanted complications at later stages of uploading your creative.

• No changes can be made after campaign launch: It is worth noting that once a campaign is launched, it is not possible to change or replace advertising resources in the Display Card overlay. Therefore, it is crucial to prepare the content carefully before the campaign is launched to ensure consistency and effectiveness of the message. Use the above-mentioned specifications for this purpose to ensure that the uploaded overlay will show up seamlessly to TikTok users.
• Use with In-Feed Ads: Display cards are designed with In-feed ads in mind and cannot be combined with other interactive add-ons at the same time within a single creative. 
• Use of URL: The URL displayed within the Display Card overlay will direct users directly to the URL added to the ads. There is no need to configure it separately, which is a convenient solution while ensuring the consistency of the advertising material. 
• No third-party tracking: It is important to note that the display card does not support third-party tracking channels. For the purpose of monitoring campaign performance, we can only use the available tools provided directly by the TikTok Ads platform.

How to upload an overlay to an ad?

1. Log in to your advertising account on the TikTokAds platform.
2. Create a campaign with Auction or Reach and Frequency objective. 
3. Go through the campaign settings – select budget, target audience and campaign duration.
4. In the new ad group, create an ad. Upload a video, or use the Spark Ads format to promote a video that already exists on the TikTok platform.
5. In the „Interactive add-ons” section, select „Create” (unless you want to reuse a previously uploaded overlay. Then click on the „From library” option and select an overlay from the library).
6. In the „Sticker” section, find the Display Card format and click „Create”.
7. Upload the Display Card by selecting the appropriate file from your computer’s disk.
8. Select the moment in the movie when the card will show up on the screen. The earliest it can show up is two seconds after the movie starts. 
9. Click confirm and… done! 

You’ve just uploaded the Display Card overlay to your TikTok ad! You can now see what the ad will look like by selecting the „preview” option next to the selected ad in the ad panel and scanning the QR code with the scanner uploaded in the TikTok app on your smartphone. After you do this, the ad will be displayed on the For You page after scrolling through the first few videos.

Give-it-to-you!

Using the Display Card overlay in TikTok ads translates into more effective campaigns, better user engagement, and the ability to make advertising content more attractive in creative ways. It’s a tool that perfectly reflects the dynamic nature of social media and has already allowed many brands to achieve their desired marketing goals. Use this option in your social media campaigns to reach valuable users today!