My name is Piotr Starzyński, and since 2008, I’ve been co-running the Up&More Internet Marketing Agency, where I serve as both co-founder and SEO & Analytics Director. I specialize in website optimization and analytics, drawing on more than 18 years of SEO experience (officially since 2006) and a passion for continual growth and knowledge-sharing.
What is my expertise?
Experimentation, analytical thinking, and effective use of available tools are key to my work. I regularly attend industry workshops and conferences—such as the Semantic SEO Course for Topical Authority by Koray Tuğberk GÜBÜR, the SensAI cohort course by Damian Sałkowski and Robert Niechciał, the Umiejętności Jutra AI program by Google and SGH, SEO AFFILIATE PRO/SEO PRO, Internet Marketing Gold, and MeasureSummit—to stay up to date with the latest trends and solutions in SEO and data analysis.
As a member of the Holistic SEO community, I actively participate in discussions and find inspiration from leading experts, including Koray Tuğberk GÜBÜR, Julian Goldie, Kasra Dash, Chris Palmer, Jacky Chou, Jesper Nissen, Stewart Vickers, Ranking Academy team, and many others.
Who am I at Up&More?
At Up&More, I’m responsible for the Search Engine Optimization and web analytics teams, focusing on creating long-term strategies for our clients. My mission is to increase ROI and meet business objectives.
If you want to tap into the full potential of SEO and analytics for your business, I invite you to collaborate with me. Together, we can create a strategy that delivers measurable results. Contact me if you have any questions—I’ll be happy to help!
What do I do?
I primarily offer SEO consultations, focusing on optimizing websites with high growth potential and, to a lesser extent, providing analytics consulting. I also assist with Google Business Profile optimization and perform analytics implementations (including configurations in Google Analytics 4 and Google Tag Manager), incorporating Google Consent Mode V2. So far, I’ve completed around 400 web analytics implementations and dozens of analytics projects for mobile apps.
I’m a certified Google Analytics and Firebase Analytics expert, and since 2010, I’ve been developing my skills in building mobile apps and websites using Xamarin, .NET, ASP.NET, C#, and PHP.
Since 2020, I’ve been broadening my expertise in advertising campaigns, growing my YouTube channel, and actively participating in SEO and SEM community discussions.
My specializations are:
- SEO Strategy and Consulting
- Website Optimization
- Google Business Profile Optimization
- Technical SEO Audits
- Analytics Audits and Implementations (Google Analytics 4, Google Tag Manager)
- Google Consent Mode V2 Configuration
- SEO and Analytics Training and Workshops
