Linkhouse – feature overview and reviews

Linkhouse is a link building and content marketing management platform created in 2014 by Polish SEO specialists (KBR Group Chlewiński and Kozlowski S.K.A.). It offers access to more than 74,000 sites in 25 languages, allowing you to run SEO campaigns locally and internationally.

Key features include a link and article marketplace, AI-powered Link Planner, relinking module, topic link search, site and domain exchange and link monitoring. The platform supports article publishing, selection of sites for collaboration based on detailed SEO parameters (including from external SEO tools), link profile gap analysis (Backlink Gap) and link campaign planning.

It is aimed at SEO specialists, agencies, marketers and publishers. Linkhouse integrates with popular SEO tools, offers technical and educational support, and its main competitors are Whitepress and Marketin9. It is distinguished by its extensive service base, AI tools and strong position in Central and Eastern Europe.

What is Linkhouse and what is it used for?

Linkhouse is a link building and content marketing management platform, created in 2014 by a team of SEO specialists from Poland. It is used to effectively plan, execute and monitor link campaigns, which is an important part of SEO strategy.

The main purpose of Linkhouse is to facilitate the process of acquiring valuable inbound links (backlinks) and publishing sponsored content on a variety of websites The platform offers access to an extensive database of more than 74,000 websites in 25 languages, which enables SEO campaigns for both local and international markets.

What are the key functions of Linkhouse?

Here are the key tools and features of Linkhouse:

1. Marketplace of links and sponsored articles
2. Link Planner – a tool based on artificial intelligence
3. Relinking module
4. Thematic link search tool
5. Sites and domains exchange
6. Link monitoring and reporting

How to use Link Planner in Linkhouse?

Link Planner is an AI tool at Linkhouse that supports link campaign planning. To get started with Link Planner, select the appropriate option in the Linkhouse dashboard and enter your site URL and target keyword phrases

Then configure campaign parameters, such as budget, desired link metrics (DR, TF, traffic) and preferred link types (e.g. contextual, thematic) Based on this data, AI analyzes the site’s link profile and competition, and then creates a personalized linkbuilding plan

The generated plan includes suggested sites to link to, along with the predicted impact of each link on positions The user can review these suggestions, approve the selected ones and proceed directly to the negotiation and publication process

Link Planner also allows users to monitor campaign progress in real time and adjust strategies based on the results. The tool uses advanced AI algorithms to create optimal linkbuilding strategies, taking into account the latest SEO trends and the specifics of a given niche.

Link Planner can also be used to monitor the progress of a linkbuilding campaign.

How to publish an article in Linkhouse?

The process of publishing an article in Linkhouse follows several steps. It starts with logging into the platform and selecting “New publication” in the main panel. Then select the appropriate site using Linkhouse’s advanced filters.

After selecting a service, there is a stage of negotiation with the publisher through the built-in communication system. Details of the publication are established, including price, deadline and content requirements. The next step is to prepare the article in accordance with the publisher’s guidelines and SEO rules. You can use copywriters available on the platform or create the content yourself.

The finished article is sent to the publisher via the platform. The publisher verifies the content and can suggest corrections. Once accepted, the article is published on the selected site. The final step is to monitor the effects of the publication using Linkhouse tools, observing indexation, traffic and the impact on search engine positions.

How to select a page (service) for publication in Linkhouse?

The following 10 indicators (SEO parameters) are crucial in selecting a site (publication site or page) in Linkhouse:

1. Domain Rating (DR): An indicator of a domain’s power according to Ahrefs, measured on a scale from 0 to 100. DR evaluates the strength of a domain’s link profile and its ranking potential in search results
2. Trust Flow (TF): A measure of a domain’s trust according to Majestic, also on a scale of 0 to 100. TF reflects the quality of links leading to a site, based on the credibility of the sources.
3. Estimated organic traffic: The number of monthly visits from organic results. This parameter indicates the popularity and visibility of the site in search engines.
4. Ratio of IN/OUT domains: A unique Linkhouse parameter showing the ratio of the number of domains linking to the site (IN) to the number of domains the site links to (OUT). A high ratio suggests that the site is more “authoritative” than “distributive”.
5. Outbound link density: Another unique Linkhouse indicator, indicating the relationship between the number of pages and the number of external domains to which the site links. A low density may indicate a more natural linking profile.
6. Topic Match: An assessment of how closely the site’s subject matter is related to our site. The greater the match, the greater the chance of effective linking.
7. Proportion of follow links to nofollow links: Indicates the linking policy of the site. A preponderance of follow links may suggest greater SEO value.
8. Indexation in Google: The indexation status of a site in the search engine, which affects how quickly Google robots notice new content.
9. User Generated Content (UGC): The presence of user-generated content, such as comments or reviews, which can positively affect the site’s rating by search engines.
10. Internal linking: The linking structure within a site that affects the distribution of “link power” and indexation of pages.

When choosing a site, it is also worth paying attention to:

• Possibility of placing a tracking code for better analysis of publication effects.
• The presence of competitors, which can be checked using the linkhouse relinking module.
• The age of the domain and its development over time, which can be assessed using historical visibility data.

When selecting a site for publication, remember that the number of links is no longer the most important factor. Google emphasizes the quality and thematic linking of links. Therefore, it is advisable to focus on sites thematically related to our site, with a stable position in search results and a balanced link profile.

Analyzing these parameters will allow you to choose sites that will not only help build your link profile, but also bring valuable traffic and potential customers. Remember that investing in publishing on high-quality, thematic sites can bring better and longer-lasting results than mass linking on low-quality sites.

The following is an example of what you can do with your link profile.

How to use the “Topic Links” function in Linkhouse?

The “Thematic Links” function in Linkhouse is a tool for finding valuable linking opportunities. To use it, select the “Topical links” tab in the Linkhouse panel. You then configure the search by entering a keyword phrase related to your niche and setting filters, such as minimum DR, TF or organic traffic. You can also specify your preferred language and target country.

After running a search, the tool generates a list of ranking sites for the selected phrases. For each site, detailed metrics are available to assess its link potential. Based on this data, you can select the best sites to link to and proceed to the negotiation and publication process.

Thematic links are particularly valuable because they come from sites with a high match for a given niche, which can significantly improve your position in search results.

How-the-Backlink-Gap-tool-works at Linkhouse?

Backlink Gap is a tool (feature) in Linkhouse for analyzing your competitors’ link profile. To start the analysis, go to “Backlink Gap” and enter the URL of your site and the URLs of your competitors (you can analyze up to 5 domains simultaneously).

The tool analyzes the link profiles of all the domains you enter and identifies the links your competitors have that the analyzed site lacks. The results are presented in the form of a list of potential linking opportunities. SEO metrics are available for each link.

Based on this data, you can select the most valuable links to acquire and use this information to plan your linkbuilding strategy. Linkhouse allows you to directly contact selected publishers to acquire links.

Backlink Gap allows you to quickly identify gaps in your link profile and enables you to effectively catch up with your SEO competitors.

How to register and start working with Linkhouse?

The process of registering and getting started with Linkhouse is simple and intuitive. To register, you go to the Linkhouse home page and click “Register”. You then fill out the form, providing basic information such as name, email and password. It is also necessary to accept the terms and conditions and privacy policy.

Sign up for an account now!

After registration, there is a verification step where you must confirm your email address by clicking on the activation link. Additional verification may be required for company accounts.Once your account is activated, you will need to configure it by completing your company or customer profile, adding your website information, and setting your preferences for notifications and reports.

It is a good idea to start your first steps in Linkhouse by reading the tutorial or attending an introductory webinar. It’s also a good idea to review the knowledge base and educational materials available on the platform.

Who is Linkhouse for?

Linkhouse is a platform aimed at a wide range of Internet marketing professionals. The main target audience is SEO specialists and SEO agencies who use Linkhouse to build link profiles and improve the position of pages in search results. The platform is also useful for PR and content marketing specialists who can use it to publish sponsored content and build brand reach.

Publishers and website owners will find Linkhouse an opportunity to monetize (monetize) their sites by providing advertising space and publishing sponsored articles. Copywriters and content creators, on the other hand, can find assignments on the platform to create content for publication on various portals.

The platform can be used to create content for publication on various portals.

How does Linkhouse support SEO and SEM strategies?

Linkhouse plays a key role in the strategies of SEO and SEM agencies by enabling them to build a robust link profile, which is one of the most important ranking factors for search engines. The platform helps increase visibility in search results through strategic placement of links and content.

Also, Linkhouse supports content marketing by facilitating content distribution across a variety of portals, which increases reach and builds brand authority Tools such as the relinking module allow for competitor analysis, enabling the identification and replication of effective link strategies.

Linkhouse’s linking capabilities can be used to help you identify and replicate effective link strategies.

With effective link building, companies can optimize their SEM budget, reducing spending on paid advertising and improving organic visibility.

What are the user opinions about Linkhouse?

Reports from Linkhouse users are mostly positive The platform enjoys a good reputation among SEO specialists and marketing agencies. Users particularly appreciate:

• Intuitive interface and ease of use
• A broad base of high-quality sites for publishing
• Advanced analytical and planning tools
• Innovative approach
• Effectiveness in improving SEO performance

Areas needing improvement are:

• Prices of some publications that are high especially for smaller companies
• Limited availability of services in some popular niches
• Occasional problems with updating metrics

Linkhouse’s rating on Trustpilot (an opinion and review site) is high at 4.3/5, indicating that most users are satisfied.

How to use Linkhouse in practice?

How to use Linkhouse in practice involves several steps:

1. Campaign Planning: Use Link Planner to automatically generate link proposals based on competitive analysis and SEO goals.
2. Select relevant sites: Browse the marketplace and use filters to find sites that match your niche and budget. Pay attention to metrics such as Domain Rating (DR) or Trust Flow (TF).
3. Negotiate and Buy: Contact publishers through the platform and arrange publication details.
4. Content Preparation: Create high-quality content in accordance with the publisher’s guidelines or outsource this task to copywriters available on the platform.
5. Publication and monitoring: Once published, track link activity with Linkhouse’s monitoring tools.
6. Analysis and optimization: Regularly analyze the results of your campaign and adjust your strategy based on the data you get.

What are the costs of using Linkhouse?

The costs of using Linkhouse are flexible and depend on the scale of operations Registration and access to basic functions are free. The main costs are related to the purchase of publications, where prices start at a few dozen zlotys for a sponsored article and can reach several thousand zlotys for the most prestigious portals. Linkhouse charges a commission of about 23% on the publication price.

Most of the additional tools are available free of charge to registered users. Significantly, Linkhouse does not charge fixed subscription fees, making it attractive to companies of all sizes and budgets.

Linkhouse’s services are also available at no charge.

Does Linkhouse also operate in foreign markets?

Yes, Linkhouse operates in foreign markets, offering access to sites in 25 languages This makes it possible to run SEO campaigns internationally. Users can choose domains from different countries, have access to local publishers and influencers, as well as tools to support translation and localization of content. The platform also enables competitive analysis on an international level.

Linkhouse is particularly popular in Central and Eastern Europe, but is steadily expanding its presence in Western markets.

How does Linkhouse take care of security and compliance with Google guidelines?

Linkhouse follows a strict quality policy, verifying the sites in its database and eliminating those that could harm clients’ link profiles. It promotes natural linking strategies and encourages building a diverse link profile.

When problematic links are detected, Linkhouse offers tools to quickly remove or disavow them. The platform also places a strong emphasis on user education, providing materials on SEO and link building best practices in line with Google’s guidelines.

Linkhouse also provides a comprehensive link building platform for users.

What are the latest updates and development plans for Linkhouse?

Recent updates to Linkhouse include the introduction of advanced AI to the Link Planner tool (2023), expansion of the publisher base to include new foreign markets, and improvements to link quality analysis algorithms.

How Linkhouse integrates with other SEO tools?

Linkhouse offers a number of integrations with popular SEO tools such as Ahrefs, Majestic, SEMrush, Google Analytics and Google Search Console. The platform allows direct access to data from these tools in its interface. In addition, Linkhouse offers a plug-in for WordPress for publishers (website owners), making it easy to publish content directly from the platform.

Linkhouse also allows export of data in CSV and XLS formats, facilitating further analysis in external tools.

What are the best rules for using Linkhouse?

You should focus on strategic planning, using Link Planner to create long-term link strategies It is important to diversify your link profile by acquiring links from a variety of sources with diverse subject matter.

Linkhouse.

It is worth remembering the principle of “quality over quantity”, focusing on acquiring fewer high-quality links Regular competitive analysis and monitoring of campaign effectiveness will allow you to continuously optimize your strategy. You should also ensure naturalness of anchor texts and combine link building with a broader content marketing strategy

How to measure the effectiveness of campaigns run by Linkhouse?

Measuring the effectiveness of Linkhouse campaigns should monitor the increase in search positions for targeted keyword phrases and the increase in organic traffic It is worth watching for improvements in Domain Authority (DA) or Domain Rating (DR) metrics, as well as an increase in the number of valuable inbound links.

It is also important to track improvements in brand visibility by analyzing the increase in mentions on the web. Ultimately, it is important to measure how linkbuilding efforts translate into business goals by tracking the increase in conversions.

It is also important to measure how linkbuilding efforts translate into business goals by tracking the increase in conversions.

Linkhouse offers built-in tools to track these metrics, but it is also recommended to use third-party analytics tools for a more complete picture.

What technical and educational support does Linkhouse offer?

Linkhouse technical support is available via chat, email and phone during business hours. The platform offers an extensive knowledge base, including documentation and tutorials on how to use the platform.

Regular webinars and training sessions are held on the latest trends in SEO and link building. Linkhouse also maintains an expert blog with articles on SEO, content marketing and best practices.

Linkhouse’s blog is also available.

What are Linkhouse’s counterparts? Whitepress and Marketin9

Alternatives to Linkhouse link building tools are:

• Whitepress: This is a Polish content marketing platform that allows you to publish sponsored articles on multiple portals. Whitepress offers access to a wide base of publishers, tools to analyze campaign effectiveness and the possibility to order content from copywriters. The platform is particularly popular among Polish marketers and SEO agencies.
• Marketin9: This is another Polish tool for content marketing and link building. Marketin9 is distinguished by its intuitive interface and wide publisher base. The platform also offers the ability to create and distribute content, as well as analyze the effects of campaigns.

What are the unique features of Linkhouse against the competition?

Linkhouse stands out from the competition with several key features. First and foremost, it offers an expansive database of publishing sites with access to more than 74,000 sites in 25 languages, one of the largest in the industry. The unique AI-powered Link Planner tool uses artificial intelligence to plan link campaigns.

Relinking Module is another standout feature, allowing you to quickly replicate your competitor’s link profile. Linkhouse also offers a website and domain marketplace, allowing you to purchase entire sites along with their link history

The platform has a particularly strong presence in Central and Eastern Europe, with a growing global reach. It is also distinguished by its integration with local SEO tools such as Senuto and SEMSTORM.

The platform also has a strong presence in the region.