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    link profile audit

    In today’s world, where a large number of stores and services have moved to online activities, website positioning is invariably one of the most important aspects of online marketing success. One of the key factors affecting a site’s position in search results is its link profile. An audit of a site’s link profile, is a must-have tool for SEO professionals who want to know, understand and optimize this crucial part of an SEO strategy. In this article, we will look at it in detail, discussing its essence and most important aspects.

    Introduction to link profile audit

    A website link profile audit is the process of analyzing and evaluating the quality and quantity of links that point to a site. These links, also known as backlinks, play a significant role in search engine algorithms, affecting a site’s position in organic results. Optimizing a link profile is quite a challenge that requires both knowledge and the right tools.

    Why is a link profile important?

    The link profile is a kind of reflection of a site’s reputation in the eyes of search engines. The value of links is assessed by algorithms that take into account not only the quantity of links, but also their quality. There are various factors that affect the value of a link, such as:

    • Source of the link – links from credible sources with high authority have more value than those from little-known or spammy sites.
    • Anchor text – anchor text, or the text used as a link, matters. Natural and varied anchor texts are more valuable than those containing only keywords.
    • Dofollow vs. Nofollow – dofollow links convey SEO value to the linked page, while nofollow links do not. That’s why it’s important to have a link profile that includes both dofollow and nofollow links.
    • Link location – the location of the link on the page also matters. Links placed in the content or in headers are more valuable than those hidden in footers or other less important areas of the page.

    Step by Step: How to Conduct a Link Profile Audit

    Conducting a link profile audit is a complicated and challenging process. Here are the steps to help you conduct a professional audit:

    1. Gathering data

    The first step is to collect data on all links pointing to your site. You can do this with tools such as Google Search Console, Ahrefs, or Majestic SEO.

    2. Analyze the quality of links

    Then proceed to analyze the quality of these links. Evaluate the source, anchor text, and type of link (dofollow/nofollow). Eliminate links from untrusted sources or those that are inappropriate.

    3. Identify potential problems

    Look for any potential problems, such as links from low-quality sites, links associated with Black Hat SEO practices, or nofollow links in places where there should be dofollow links.

    4. Solve the Problems

    After identifying the problems, proceed to solve them. This may include removing unwanted links, improving anchor texts, or obtaining new valuable links.

    Resolve the problems.

    5. Monitoring and reporting

    Don’t forget to constantly monitor your link profile and report the results regularly. SEO is a dynamic process, so your link profile audit should be updated regularly.

    Reporting your link profile should be done on a regular basis.

    Link profile audit tools

    There are many online tools that can be used to audit a website’s link profile. Here are some popular tools for this purpose:

    • Google Search Console – is a free tool offered by Google. Once you register your site, you can access reports on links to your site and information on your site’s performance in Google’s search results.
    • Ahrefs – is a paid tool that offers a wide range of features, including the ability to check a site’s link profile, analyze competitors and track link changes.
    • Moz Link Explorer – Moz also offers a link analysis tool that helps identify toxic links, examine anchor text profile and assess link quality.
    • SEMrush – is a comprehensive SEO tool that offers backlink analysis, link profile change monitoring and many other SEO-related features.
    • Majestic SEO – is a tool specializing in link analysis, which offers various data about a site’s links, such as Trust Flow and Citation Flow.
    • OpenLinkProfile – is a free online link analysis tool that allows you to check a site’s link profile, including nofollow and dofollow links.
    • Linkody – is a link monitoring tool that helps track new links, remove toxic links and analyze a site’s link profile.
    • Monitor Backlinks – is a backlink monitoring and analysis tool. It allows you to monitor changes in your link profile and automatically assess the quality of your links.

    It is worth noting that each of these tools has its own unique features and the availability of features may depend on your subscription plan or access level. When choosing a tool for auditing a website’s link profile, it is worth considering your own needs and budget, and consulting with an SEO professional to choose the best tool for your project.


    A website link profile audit is a key component of an SEO strategy. Optimizing your link profile can significantly improve your site’s position in search results. However, it requires time, effort and knowledge. That’s why regular audits and link profile monitoring should be a regular part of every SEO specialist’s job. Remember that quality is always more important than quantity, so take care of the value of links and avoid practices that can harm your site. A link profile audit is the key to success in today’s competitive SEO world.

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    Adrianna Napiórkowska
    Adrianna Napiórkowska

    She has 11 years of professional experience, she started her career at the Emarketing Experts agency as a junior SEO specialist. In addition to website positioning, she was responsible for conducting 360° marketing projects as an Account Manager at She worked for companies from the financial sector (Bank Millennium, Bank Meritum, Finai S.A.) and e-commerce (e.g. Black Red White, Autoland, Mumla). At Up&More, he is responsible for, among others, SEO projects for Panek Car Sharing, Amerigas, Interparking, H+H and Autoplaza.