Long tail – or long tail in content marketing and SEO

In SEO, the term “long tail” (long tail) plays a key role. But what does it actually mean, and how can you use it in practice? Read on to learn more about this fascinating concept and understand how it can contribute to the success of your business.

Long tail and its importance for positioning

“long tail” refers to unique, less popular search engine queries that typically contain three or more words. Although these long tail phrases are less popular individually, overall, they account for a significant percentage of search engine traffic. Long tail in SEO is a strategy that focuses on positioning these less popular but more specific phrases that can attract highly targeted traffic to your site.

Content marketing a long-tail

In content marketing, the long tail also plays an important role. Creating content targeting specific long-tail keyword phrases can help you rank higher in search results and attract more targeted traffic. Moreover, this content can be more valuable to your readers because it is more personalized and targeted.

How to search for long tail long tail phrases?

Searching for long-tail phrases can be more complicated than searching for standard keywords. Tools like Google Keyword Planner or Ahrefs can be helpful in identifying those long-tail keyword phrases that are relevant to your business and have enough search volume to make them worth your time.

What is long-tail SEO?

Long-tail SEO, or long-tail SEO, is a strategy for optimizing your site for long keyword phrases. This approach can help you attract more targeted traffic, leading to higher conversion rates and better customer relationships.

Examples of long-tail keywords

Examples of long-tail phrases may include “best running shoes for women with flat feet” or “how to make vegan, gluten-free cookies”. These are specific queries that can attract highly targeted traffic to your site.

Is it worthwhile to position on the long tail?

It definitely is, because a long tail strategy can help you achieve higher positions in search results, attract higher quality traffic and increase conversion rates. This can especially benefit small and medium-sized businesses struggling to gain a foothold in the digital world.

How to implement a long-tail strategy on your site?

Implementing a long-tail strategy requires planning and regularity. First, you must conduct an in-depth keyword analysis to identify relevant long-tail phrases. Then, you need to integrate these phrases into your content, metatags, headers and URLs. Consistent monitoring and analysis of your performance is also key to understanding how your long-tail strategy is affecting your SEO and traffic

The concept of long-tail SEO on websites and online stores

Applying a long-tail SEO strategy in running websites and online stores is a step towards achieving better visibility on the web, thus increasing sales and customer loyalty. Why is this the case? First of all, long tail phrases, which are longer and more specific queries, reflect users’ specific search intent. For example, someone who types the phrase “black leather men’s shoes size 42” into a search engine has a much clearer purchase intention than someone using the general query “men’s shoes”.

Websites and online stores can benefit significantly from this strategy by adapting their content and product offerings to long-tail keyword phrases. In practice, this can look like this: in an online store, each product, or even each product variant, is described in detail, and its description includes long-tail phrases that potential customers can type into search engines. In addition, it’s a good idea to create rich supporting content, such as blog articles or tutorials, which will also include these long-tail keyword phrases. All of this is so that an interested customer goes exactly where you want them to go and find exactly what they are looking for.

When does long-tail SEO produce results?

Long tail positioning yields the greatest results when part of a well-thought-out, holistic SEO strategy. This approach is particularly effective for new websites and online stores, which often struggle to compete in search engines for more general, competitive phrases. The key is to find those longer keyword phrases relevant to your niche and have an acceptable search volume, then build valuable content around them. It is also important to monitor the effectiveness of these efforts, analyze the results and adjust your strategy as needed.

What are the advantages of long-tail SEO?

The advantages of long-tail SEO include:

• higher conversion rates – long tail keyword phrases tend to be more targeted, meaning that people who come across them are closer to making a purchase decision. Focusing on the long tail can significantly increase your website’s or online store’s conversion rates.

• Less competition – competition for general keyword phrases is usually very high, making achieving high rankings in search results difficult. Long tail phrases are less competitive, making it easier to achieve better rankings.
• Higher search engine visibility – by ranking higher in search results, your website or online store becomes more visible to potential customers.
• Increase user value – Long tail phrases allow you to create more targeted content to specific user needs and queries, resulting in a better user experience and greater value delivered by your website or online store.
• Building authority – offering rich, valuable content centred around long-tail phrases can also help build your brand’s authority in a particular field or niche market.