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    Want to increase traffic to your website and get more customers using LinkedIn?

    In today’s article, we outline how to effectively generate leads on LinkedIn – a powerful tool that connects professionals from different fields. Learn what a lead is in digital marketing and discover 6 effective methods for generating leads on LinkedIn, from optimizing your profile to hosting live events.

    Discover LinkedIn's potential for acquiring leads! In this text, you will learn about 6 effective methods to get leads, including optimizing your profile and creating a persona. Increase your online presence and attract valuable leads with our tips!

    What is a “lead” in digital marketing?

    In digital marketing, a lead presents itself as a potential customer. This is the stage he or she goes through before becoming your customer. We can compare it to when you start a search, gather contacts, and these people visit your website. These people are leads – they have shown interest or match your goal, but have not yet performed a conversion action with you.

    6 methods to generate leads on LinkedIn

    Lead on LinkedIn is someone who has engaged under one of your posts or directly in a private message. On Li people are not your leads. They are simply strangers. But when someone responds to one of your posts, they enter the next phase. These are people who have gone through the discovery, evaluation and decision phase. When they like your content or comment, it means they have at least read your name and seen your photo. And even better, if they visited your profile on LinkedIn

    Now that you know what a lead on LinkedIn is, let’s figure out how to get one! There are several methods of generating leads on Li that can help you.

    I would like to introduce you to 6 methods of generating them.

    Method 1

    Optimize your profile on LinkedIn Having an optimized profile on Li is very important. Without it, forget about sales. Because you won’t be able to elicit all 3 elements of trust-building at the same time: caring, honesty and showing your capabilities.

    1. Your cover photo on Li: a tool to increase awareness of your brand

    Create a cover photo (background photo) using your company’s colors to reinforce its branding. In one sentence, placed in the center of the graphic, write the unique value proposition (USP) of your product or service and add your logo.

    ➡️ The main purpose of your background photo is to raise awareness of your offering.

    2. Your headline on Li: a tool of persuasion

    • Be concise. Short and impactful wording is better than long and boring.
    • Write the name of your position and the company you work for.
    • Followed by a one-sentence description of your mission (for example, “I will help develop your social media profile”).

    ➡️ The main purpose of your headline is to convey exactly who you are.

    Method 2

    Publish content within your professional experience and interests and hobbies, and share your thoughts and successes and problems from the professional sphere.  Not all content is created equal on LinkedIn Some work, some don’t. In fact, you will only really find out once you start publishing content.

    The following are examples of content that may appear on your profile:

    1. Articles with links to interesting content related to your industry.
    2. Explanations of terms in your industry.
    3. Charts with numbers.
    4. Success stories involving customers.
    5. Certificates, diplomas or training and courses received.
    6. Inspiring content – use storytelling to convey emotion.

    To do this:

    • Tell about your problems encountered on your career path.
    • Talk about your successes.

    How to effectively generate leads by publishing content?

    After creating an editorial plan, you can take it to the next level. For example, you can create a compelling post in which you offer a free PDF guide to those who comment on your post.

    Why is this strategy so effective? Mainly because the comments increase the reach of your post on LinkedIn

    The comments increase the reach of your post on LinkedIn

    This kind of action leads to a viral effect, which results in gaining more leads. In addition, for those most interested, you can include a link to your landing page at the end of each post.

    Method 3

    The next method is to increase the number of leads through LinkedIn Ads. You can also run ads, but the high cost may challenge your sales and marketing strategy.

    Would you like to learn how to create effective advertising campaigns?

    You’ve come to the right place! Sign up for a free 15-minute call today and learn about our customized performance marketing training.

    Contact us!

    Method 4

    Gather quality leads and reach the right target audience. To generate leads, you need to create personas*. So you will need to know the demographics, interests and behaviors of the people you want to reach.

    What is a persona and why do you need one?

    Method 5

    Create a sales funnel. In order to increase your sales, you need to create a sales funnel that allows you to effectively organize your marketing strategy by putting your customers first.

    Create a sales funnel.

    Method 6

    The last method is to hold live events on LinkedIn Also called live events, webinars, etc., they are a great way to build trust and relationships with your audience. Live events convey much more emotion than regular posts.


    Summary, generating leads on LinkedIn is not only possible, but also effective. However, in order to stand out, you’ll need to apply these 6 techniques I’ve outlined for you in this article. Indeed, increasingly fierce competition requires being more and more strategic.

    Remember that Li is not just a social network, but a powerful tool that can attract more new leads and customers interested in your products. I hope you now know how to use LinkedIn to generate leads! 🚀

    ➡️Jeśli you need the right action strategy for your business, don’t hesitate to contact us. We are here to help you achieve your business and marketing goals.

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    Justyna Barczykowska
    Justyna Barczykowska

    Hi! I joined Up&More in 2017. In the social media department, I am responsible for comprehensive management of brands' activities in social media (creating strategies, creating content, conducting paid advertising campaigns, planning and publishing posts, moderation). Additionally, I support the department on the creative side, developing graphic creations for SM channels.