How to optimize a FAQ page well?

We all know that he who asks does not wander. But where can you find answers to the most common questions? Do potential customers of your online store know where they can look for information on issues that bother them? How do you create an FAQ page that meets your users’ expectations?”

What is a FAQ?

FAQ i.e. Frequently Asked Questions are the questions that come up most often in conversations with customers. If you are the owner of a store or website you probably realize how much time it takes to explain basic issues to customers and how often these questions recur. The same is true from the user’s point of view – finding the answer to a simple question sometimes takes more than the purchase of the product or service itself. 

So how to make this process easier for both customers and store owners?

Creating a sub-page that is dedicated to the most frequently asked questions is a great solution that more and more online stores and sites offering services are using. Not only is it a good way to communicate faster, but it’s also a great place to put valuable content that is sure to appeal to search engine robots. 

How to prepare a good FAQ?

When preparing an FAQ, it is worth considering a few important issues. How many questions and answers should be on the page? How to select the questions? What will be the optimal length of the answers?

Questions for FAQs

The selection of questions should be based on an analysis of customer needs and expectations. Before creating a database of questions, it is a good idea to pay attention to email correspondence and questions directed to customer service staff to find out what customers ask most often and with what concerns they report. 

Additionally, you can analyze thematic groups on social networks or use key phrase analysis tools.

Keyword Planner and Google Trends are applications from Google that will help you find out the query potential of a given keyword and how the interest in an issue is distributed over the year. 

You may also find the Answer the Public tool helpful, which will automatically match and suggest ready-made questions we can use on the FAQ page. 

A more specialized tool we can use is Senuto 

Under the Keyword Database tab, Senuto offers a Questions option, where when you type in a phrase you’re interested in, it displays related topics that have the highest search potential. This allows us to know what questions the audience is looking for answers to and with what intensity. We can also analyze what pages are responding to a given query and which ones rank highest in the search engine.

Facebook FAQs

When preparing content anywhere on our site, we need to keep in mind a few rules. They also apply to the content of the answers found on the FAQ page.

• unique content is the basis – the phenomenon duplicate content works heavily against us and causes the website’s position in search results to drop
• optimal saturation of content with keywords – it’s a good idea to create content guidelines first, using available tools such as keyword planner or SurferSEO to include the right natural amount of key phrases
• attention to the content and correctness of the answer – when formulating an answer to a question, we should consult an expert in the field so that the text is in line with the current situation and substantively correct
• responsiveness to user’s intentions – the answers we post on the site should satisfy customers’ doubts and clearly specify the information they are looking for. If there are articles on our site or blog that answer a user’s query, it’s a good idea to link to them in the FAQ text. This will not only satisfy customers’ curiosity but also improve internal linking within the site
• use call to action messages in the content – additionally encouraging the user to move to other sub-pages or to purchase a good or service will certainly increase traffic to the site and influence the purchase decision 

How should a page with FAQs look like?

In the age of optimizing pages for UX, or user experience, it is important to visually and functionally customize the FAQ page.

The number of questions placed on the page certainly depends on the industry and users’ interest in the topic. However, be sure to focus on questions that are frequently repeated in conversations with customers and relate to general information about our products or services. 

If the base of questions for which you are creating answers is extensive and covers a variety of topics, it is a good idea to divide it into thematic blocks. Each category should be marked with an appropriate heading, and their hierarchy should be maintained throughout the page. It is also a good option to include a search box so that users can find what they are looking for as quickly as possible. 

Responses to questions should be specific and to the point.  

Remember to adapt the language to the potential audience of your goods or services, so that the content contained in the answers is understandable and readable for them. The optimal length of text is 400-800 characters per question and answer. 

The optimal length of text is 400-800 characters per question and answer.

Match the page visually with the other subpages so that the FAQ section forms a cohesive whole with the rest of the site. The answers to the questions can be placed on the page as drop-down elements, which will further enhance the readability of the site. 

If there are graphics or videos within the FAQ page, don’t forget to optimize them for SEO. Each image should have a specific ALT and TITLE attribute, an appropriate size and New Generation format We wrote more about what a good graphics optimization should look like in a previous article.

As with any subpage of a website, you need to remember the basic SEO elements Do a keyword analysis and insert the appropriate meta Title and Description. This way, both users and Google’s robots will know what to expect on the page and what the content is about.

If you want your answers to questions to be visible in search results, don’t forget to add structured data to your FAQ page. This will not only allow the search engine to provide users with answers to their questions faster, but will also make your site stand out in the SERPs.

Does a page with FAQs affect SEO?

Not all site owners choose to create a FAQ page. Sometimes the decision is based on industry specifics, but most often it’s due to a lack of awareness of how FAQs can affect SEO. 

Creating a section or dedicated subpage for FAQs is a great solution for sites, almost in any field. A well-crafted and optimized page is able to significantly impact traffic and search engine visibility 

If your site still doesn’t have an FAQ section, this is certainly the right time to go for it.