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Artificial Intelligence is a field that is becoming a more important part of our lives every day. And although we do not yet encounter humanoid robots on the streets that behave like humans, there is no doubt that AI-controlled tools will replace humans in some activities in the future. Until that future happens, however, we can only assist ourselves with artificial intelligence. You will learn about how to make it easier to create Google Ads campaigns with the help of ChatGPT later in this article.
What is ChatGPT?
ChatGPT is an advanced language model developed by OpenAI. It is a type of artificial intelligence trained on a huge amount of text data to learn to understand natural language and generate answers to questions or statements. It has been developed for various applications, such as creating and analyzing text and paraphrasing and translating it. It can be used in various fields, such as online marketing, education and programming.
However, it is not free of flaws and errors. Although it is „trained” using vast amounts of data, it cannot access „live” information. Often, the content that ChatGPT generates is outdated or simply wrong.
If you care about the reliability of the information you use, you should verify the data yourself. However, this is not particularly onerous in most ways to use ChatGPT with Google Ads.
Using ChatGPT with Google Ads
As I mentioned above, assisting with ChatGPT with Google Ads most of the data we don’t need to verify. Using the tool mainly involves generating words or specific sentences. A proficient SEM will immediately notice if the content generated by the AI is incorrect. How does it work in practice? Well, the way is the simplest possible: we ask questions. And if we ask them correctly, ChatGPT will do almost all the work for us.
General questions about Google Ads
Experts and Marketing Agencies know virtually everything ChatGPT can tell you about Google Ads campaigns. However, not everyone is an expert. Sometimes, an entrepreneur runs his store and wants to manage marketing himself. Most likely, the answers to the questions he will ask ChatGPT can also be found on the Internet. Still, here we can ask the artificial intelligence or ask for further instructions, refining our question with specific details.
ChatGPT also remembers the conversation’s context. As shown in the screenshot, I had previously tested various functions using a shoe store as an example.
We can ask about virtually anything: settings, extensions, creatives, resources, products or budget allocation. However, the answers should not be taken for granted; they should only serve as a guideline or inspiration for further action.
Keyword questions
When preparing campaigns in search networks, we sometimes run out of ideas for the keywords we should use in ad groups. Of course, there are sites and planners that analyze the website for us and give us suggestions. Similarly, ChatGPT works, showing us some sample phrases after we ask for keywords in a given topic.
Admittedly, the keywords that ChatGPT suggested are not of the highest quality, but there is nothing to prevent you from refining the question as you wish, such as specifying a specific word length or narrowing the topic.
We can also ask for statistics on specific words. ChatGPT then uses the Google Keyword Planner tool, which can sometimes be surprisingly precise.
As you can see, there are many questions, and each successive question will bring us closer to finding the most appropriate words for our campaign or ad group.
In addition to the above examples, it is worth asking about negative keywords, dividing them into ad groups or using matches.
Questions about ad text and headlines
When creating certain types of ads, we need to fill in text fields into which we will enter headlines and ad texts. Our creativity should be able to cope with coming up with a dozen or so texts on a given topic. There are times, however, when our task is to write more, and the zest of the day is exceptionally not good. Instead of reaching for „inspiration” from the competition, we can ask ChatGPT for help.
Unfortunately, the tool doesn’t correctly interpret commands related to the desired text length. When I asked it for headers of up to 30 characters, I often received ones with longer lengths. However, nothing prevents us from generating a larger number of texts and later filtering out the ones that suit us.
Writing general queries and advertising slogans will be hardly original. The more data we provide to ChatGPT and the more specific the question, the more interesting and tailored the headlines and texts should be.
Supporting questions
When setting up a campaign in Google Ads, we often need specific data on which to base, for example, the location of ad display. This mainly applies to accounts whose reach is not limited to one locality or a particular region. ChatGPT can help us obtain such information.
The above example will apply to very few types of advertising. However, we can imagine a situation in which we plan to run an advertising campaign for an app that facilitates the purchase of train tickets. It is worth knowing, then, at least the approximate share of carriers in the railroad market in Poland. This will allow you to divide the campaign into an appropriate number of ad groups, which may include ads tailored (graphically or in content) to a specific carrier.
Although the tool’s latest data is from 2021, it can still give an indicative view of a case. However, the tool’s developers announced that with future updates, ChatGPT is expected to get access to up-to-date information.
Translation and paraphrasing
For translation, we have other tools. However, since we’re already using ChatGPT, it’s worth mentioning that artificial intelligence advises in this regard. At least enough to make the generated texts understandable. What’s more — when asked to generate headlines in three different languages, ChatGPT did not limit itself to generating one version and translating it into the others. Each version differed in the overall meaning of the sentence.
If we want a literal translation, just mention it in the command.
We can also generate three texts, the meaning of which will be the same but the content slightly different. This is quite a helpful feature if we want to get a high Google Ads rating without giving false information about the product.
It is worth reading the text generated before using it anywhere. An error crept into the third item that ChatGPT generated. It definitely works better at English.
In anticipation of artificial intelligence taking over…
… We suggest staying in the present. Until AI starts creating campaigns as effective as specialists, it’s worth contacting us. Whether you run a store, want to promote an app or increase brand awareness — we can help!
Summary
There are many ways to use artificial intelligence in online marketing. In addition to ChatGPT, we can use tools that generate graphics (version ChatGPT 4.0 will probably be able to do this!) and suggest ad layouts or creative design. It’s also worth being aware that Google’s algorithms that recommend changes to our account and budget settings and evaluate the effectiveness of ads are nothing more than artificial intelligence. Admittedly, it is more limited, focusing on specific tasks, but the definition agrees.
Will AI replace marketing agencies in the future? Probably not. But it will make their jobs easier, so SEM specialists can serve more clients at once. Before that happens, however, it’s worth keeping a close eye on the progress of not only Open AI, but the entire AI sector worldwide.
Sense of humour still needs to be worked on.
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Hi! I have been involved in internet marketing for almost two years. I click on the computer and spend money that is not my own in such a way that it is most profitable for the owner of that money :) Despite a relatively short presence in the marketing industry, I have dealt with the largest Polish e-commerce companies. At UpMore I am responsible for managing projects including: in Google Ads, Facebook Ads and Apple Search Ads.