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    Affiliate marketing is an affiliate model that in many cases represents an important branch of marketing efforts. In this model, affiliates – individuals or companies that promote products or services – work with advertisers to increase the visibility and sales of their offerings. Through affiliate marketing, companies can increase the reach of their products and services and generate greater profits, while affiliates have the chance to earn commissions for their promotional efforts.

    What affiliate marketing is all about

    What is affiliate marketing?”

    At the core of affiliate marketing is a simple affiliate model. There are three main parties involved in the process: advertisers, affiliates (a.k.a. affiliates) and customers. Advertisers are companies or individuals who offer products or services that they want to promote. Affiliates are individuals or entities that have agreed to promote the advertiser’s offerings and reach a wide audience with them in exchange for compensation. Customers, on the other hand, are the final buyers who make purchases or show interest in the offer.

    How does affiliate marketing work?

    The key element of affiliate marketing is a unique affiliate link. It’s a special link containing an affiliate ID that allows you to track users’ actions when they click on it. When a user clicks on such a link and takes a specific action, such as buying a product or registering, the system tracks this event. This allows the advertiser to determine exactly which affiliate’s actions contributed to a particular conversion. Then, based on this information, a commission is calculated for such a partner. 


    Seeking the right affiliate partners is a key step if you want to build a successful affiliate marketing strategy. Which partners we choose has a huge impact on the effectiveness of the campaign and our results. Below I’ll give you some tips to consider when looking for affiliate marketing partners:

    1. Determine your target audience

    Before you start your search, define your target audience carefully. This will help you find partners who have contact with the right customer group and are potentially interested in your offer. This way, their audience can also be your future customers.

    1. Use affiliate platforms

    One of the easiest ways to find affiliate partners is to use affiliate platforms. Platforms such as ShareASale, CJ Affiliate and ClickBank connect advertisers with potential partners. In addition, you can browse their profiles, experience, specialties and performance history.

    1. Search for partners on social media

    An example would be LinkedIn, where you can follow groups about affiliate marketing and get partners from there. In addition, it’s worth doing research among influencers and bloggers related to your industry. Recently, it turns out that this is the group of people who have great potential for affiliate partners. They already have an extensive community and trust of their audience, which can influence the effectiveness of promoting your products or services (just remember to choose influencers with your head! :))

    1. Continue partnerships you are satisfied with

    This is also a very cool and graceful path to building an affiliate network. Current customers or business partners who are satisfied with your products or services may be interested in promoting them as affiliates. 

    1. Find partners online and create attractive offers for them

    Google search can also yield valuable results. It is then worthwhile to use phrases related to your industry and to include terms such as “affiliation” or “affiliate partnership”. If you have already come across a person who seems suitable for cooperation, it is worth spending some time and creating an attractive affiliate offer. In addition to the obvious commission, you can offer various additional benefits, such as bonuses for achieving certain results or marketing tools to facilitate promotion.

    Is affiliate marketing effective?

    Whether you run an online clothing store, offer financial services or provide software, it’s always worth considering affiliate marketing at some stage of business development. 

    It’s worth testing affiliate marketing in, for example, fashion, travel, health and beauty, technology, finance, e-learning, food, e-commerce and many other industries. In each of these industries, affiliation can be an effective promotional tool, allowing companies to increase the reach of their products or services, and affiliates to earn commissions for promoting them. The key to success is to tailor the strategy to the specific industry, and to work with affiliates who have access to the right target audience.

    How to choose an affiliate platform?

    The rise in popularity of affiliate marketing has led to the emergence of special platforms that make it easier to manage the process. Advertisers and affiliates can use these platforms to find suitable partners or offers to promote. Examples include Amazon Associates, where affiliates can promote products available on Amazon’s platform, ShareASale, which connects various advertisers and affiliates, and ClickBank, which specializes in digital products.

    Affiliate platforms are plentiful on the Internet, one might even say – to choose from, to color. So how do we choose the best one for us and our business?”

    The best one for us and our business.

    1. Identify your goals and needs

    Before starting your search, think about what goals you want to achieve with affiliate marketing. Are you looking to increase sales, build your brand or acquire leads? Determining your goals will help you choose the platform that best meets your needs.

    2. Consider the type of products or services

    Some affiliate platforms specialize in specific industries or types of products/services. For example, if you run a digital products store, it’s a good idea to consider a platform focused on that topic. So make sure the platform has affiliate partners that match your offering.

    3. Check the availability of affiliate partners

    Review available affiliates on the platform. The larger and more diverse the affiliate base, the better the chance of finding affiliates that are a good fit for your needs.

    The larger and more diverse the affiliate base, the better the chance of finding affiliates that are a good fit for your needs.

    4. Get an idea of fees and commissions

    Consider the fee and commission model offered by the platform. Are there fixed fees, percentage of sales commissions or hybrid solutions? Make sure the costs are acceptable in terms of potential profits.

    5. Seek reviews and, if you have the opportunity, test several platforms

    Seek reviews from other advertisers using a particular affiliate platform. Reviews and testimonials can provide valuable insights into the quality of service and effectiveness of the platform. It’s worth looking at least on YouTube, where there are at least a few videos on most of the most popular affiliate platforms. 


    In affiliate marketing, performance monitoring and data analysis are key. With the tools available on affiliate platforms and conversion tracking on your website, you can accurately monitor the effectiveness of your campaigns. Data analysis will allow you to identify which affiliates are producing the best results, which channels are generating the most conversions, and which products or services are most popular. Based on this information, you can optimize your campaigns, adjusting your strategy according to actual results.

    Also, in order to maintain affiliates’ trust, systematic reporting and clear communication related to campaign results are crucial. As a result, this allows you to build trust and maintain a long-term relationship.

    The following is a great way to build trust.

    Want to know how to analyze the data of your marketing strategies?

    We have specialists on board to take care of your company’s analytics comprehensively! Let us know what you need!

    Let’s talk!

    Combining affiliate marketing with other strategies

    Affiliate marketing can also be effectively combined with other marketing strategies. For example, working with influencers can combine the potential of affiliate marketing with those who already have a large base of loyal followers. 

    You can also leverage content marketing. As an advertiser, you can work with affiliates who create valuable content related to their products or services. Bloggers, YouTubers or article writers can incorporate affiliate links into their content, allowing you to subtly promote products in the context of interesting material. The strategy of combining affiliate marketing with email marketing is similar. Advertisers provide affiliates with materials to promote, such as ready-made email content that affiliates can send to their subscriber base. This is an effective way to reach potential customers through proven communication channels.

    I encourage you to try expanding your strategy to include affiliate marketing. No matter what kind of business you’re running, I think you’ll find something that works for you. The same goes for the reverse – if you would like to prove yourself on the other side, what kind of affiliate, go ahead and test different platforms and talk to potential advertisers. Whenever you have doubts, you can always consult with the specialists of digital marketing

    Good luck!

    Let's talk!

    Dominika Andrejko
    Dominika Andrejko

    Hi, my name is Dominika Andrejko, and in the digital marketing industry I work in Google Ads and analytics. At UpMore, I joined the SEM team and would be happy to explain the intricacies of the latest GA4 and run campaigns on Google.