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There are indeed quite a few ways to increase a website’s visibility in organic search results. One of these ways is considered to be the use of similar searches. But what are they and how can they help you? Check them out below.
Similar-search – what’s-that?
Similar, or related searches, are considered queries related to the keyword entered in the search engine. To be able to find similar searches, you need to scroll down the search results. For example, similar searches, for the phrase: “excel course” are presented in a given manner below:
It is also worth adding that in addition to similar searches, we can also find a section dedicated to similar questions on the first page of search results, such as:
Similar-Search,-a-similar-questions – main-differences
Between similar searches and similar questions, you will notice differences. First of all, similar searches are a cloud of links that lead to search results. What follows is that if you click on a link, Google will take you to results covering the phrase you are interested in.
On the other hand, in the case of similar queries, there is a drop-down list of queries, which allows you to approach the suggestion of a page that answers a given query.
Why are similar searches important?
There are several reasons why similar searches should be considered important from the user’s point of view, but also from the point of view of the SEO practitioner.
First of all, similar searches allow Internet users to find more accurate information. They also make it possible to broaden the information search area. Their use can lead a person who is searching for information on the Internet to sources of knowledge he or she may not even have known about. Hence, similar searches that appear on the first page of search results are so important.
How to use similar searches in a day’s work?
Similar searches are worth using in an SEOwoman’s daily work. However, how to approach it wisely? If you want to use similar searches, you should be aware that since Google itself shows something and on the first search page for a deskop preview, it has a lot of value.
Returning to the example related to the phrase: “excel course”, one can notice, in similar searches, more precise phrases that consist of three, four or even six words. These key phrases would need to be verified for their potential. This can be done using tools such as Senuto, Ahrefs, Semrush, Keyword Planner, or even using a plug-in from Surfer SEO, which can be added to the Chrome browser. In cases where these phrases have satisfactory search volume, any clever SEO should consider using them on a supported website, whether by creating dedicated tabs for them or by doing proper content work on existing tabs within the current website structure.
Expand your blog using similar searches
For some queries such as: “where to go on vacation”:
In similar searches we can find, as in the case of the phrase: “exel courses” queries that are definitely more elaborate in relation to the initial phrase. In this case, however, it is clear at a glance that we can use them as inspiration for blog posts. You probably don’t need to tell anyone that cyclical blogging translates positively into visibility of the site in organic search results, as well as, consequently, traffic. In addition, greater visibility of the site, built also with the use of blog posts, translates into expanding awareness of the existence of the brand, site, or brand among Internet users.
Similar searches on Google – summary
The lack of use of similar searches when working on a website should be considered a failure to take advantage of all the opportunities available in the area of SEO. After all, Google’s search engine itself gives us very valuable information that should be used on a daily basis.
Sources:
- https://ahrefs.com/seo/glossary/related-searches
- https://www.siteguru.co/seo-academy/related-searches
- https://support.google.com/trends/answer/4355000?hl=en
