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    Positioning England, UK - see how to do it!

    Developing business internationally, a key step is to ensure that your website is visible and attractive to customers around the world. In this context, SEO for the UK market becomes not only a challenge, but also a huge opportunity. See how to do SEO abroad in England!

    Where to start with SEO for UK websites?  

    Starting the SEO process in England requires a few key steps:

    1. Keyword analysis: Start by understanding what phrases are most commonly searched by your target audience in the UK. Use keyword analysis tools to identify those that are most relevant to your industry and have high traffic potential.
    2. Keyword Analysis.
    3. Technical website optimization: Make sure your website is user and search engine friendly. Focus on improving page load speed, accessibility on mobile devices, and make sure your site’s structure is logical and easy for search engines to index.
    4. Create quality content: Publish regularly valuable, unique and engaging content that addresses the needs and interests of your UK audience. Be sure to use relevant keywords in your content.
    5. Link building: Start taking steps to gain valuable backlinks from other reputable websites. This increases your site’s authority in the eyes of Google.
    6. Local Adjustment: In the context of the UK market, it’s important to pay attention to local SEO, which means tailoring your content and keywords to the specifics of your local audience, including regional phrases and customs.
    7. Monitor and analyze results: Regularly track and analyze the results of your SEO efforts. Analytics tools, such as Google Analytics, can help you understand what’s working and what needs improvement.

    How to tailor your content to UK users?  

    To tailor your content to UK users, there are several key aspects to consider:

    1. Use British English – Make sure your content is written in British English, with proper vocabulary, grammar and spelling. This helps build trust and better understanding by local audiences.
    2. Cultural understanding – Introduce elements relating to British culture, history, current events and popular topics. This increases the resonance of the content among British users.
    3. Localization of content – Customize your content to reflect local specifics, including regional customs, holidays, and events. Using local examples and cases increases credibility and engagement.
    4. SEO focused on local keywords – Focus on keywords that are popular with UK users. Analyze search trends to better understand what topics and issues they are most interested in.
    5. Mobile usability and UX – Make sure your content is easy to view on mobile devices, which are widely used in the UK. Ensuring good usability and user experience (UX) is key.
    6. Include multimedia – Use photos, videos and graphics that are UK-related and reflect the local context. This can help visually engage users.
    7. Understand local laws – Make sure your content complies with local laws, for example, on advertising, data privacy and copyright.

    Adapting content for Poles living in the UK

    Extending business to the UK market is not just about reaching out to UK residents. There are many Poles living in the UK who often prefer products from Poland in a foreign environment. Therefore, it is worth considering an SEO strategy tailored for these users when designing a website. Numerous Poles have come to the UK in search of work in recent years, and despite living on the islands, they are still interested in events from Poland. This is an important aspect to consider when creating content for the site.

    When designing a website, it is necessary to take into account the fact that not all Poles living in the UK are fluent in English. In case your potential customers are people who may have difficulty with English, it is worth creating a bilingual site. This will allow everyone to freely use the content of your blog and read the specifications of the products you offer. Thinking through this aspect before starting your SEO efforts is crucial. In the UK, great importance is placed on linguistic accuracy, so make sure your English texts are well-written or translated by a competent person.

    What search engine do Brits use on a daily basis? 

    British people use Google’s search engine most often on a daily basis. Google is the global leader among search engines and dominates the UK market, as it does in many other countries. Users in the UK choose Google for its efficiency, speed, and wide range of features such as maps, news, and image processing tools. Although there are other search engines, such as Bing, Yahoo, and DuckDuckGo, Google remains the most popular choice among Britons.

    Paging in the UK –  what hosting and domain name?

    Page positioning in the UK requires careful choice of hosting and domain, which can significantly affect a site’s performance and visibility. Here are some key aspects to consider:

    1. Hosting in the UK – Choosing a server hosted in the UK can improve page load speed for local users, an important ranking factor for search engines. Local hosting can also provide better optimization for local search algorithms.
    2. Local domain – Domains with a local extension, such as .uk or (this one is the most common choice), can be beneficial for SEO because they signal local presence and relevancy to search engines and users. Domains with a local extension are often more trusted by local users.
    3. Speed and reliability of hosting – Choose hosting that offers high speed and reliability. Page load speed is an important SEO factor, and reliable hosting ensures that your site will be constantly available to users and search engines.
    4. SLS/TLS Support – Make sure your hosting supports SSL/TLS encryption, which is important for security and positively affects search engine rankings.

     How to drive linking for sites in the UK?

    Achieving effective results in website positioning in the UK requires special attention to the aspect of external linking, just as it is in Poland. Getting backlinks from reputable local websites is crucial. Placing links to your site on highly reputable sites can significantly increase its visibility in search results. However, it is important to avoid sites dedicated solely to link exchanges, as this can result in search engines penalizing or even blocking your site. Instead, it is advisable to focus on building natural and valuable links that will be seen as reliable sources of links.

    To effectively increase your site’s ranking in the UK, it’s a good idea to focus on external linking from high-quality, local sites – here are some practical examples of how to achieve this:

    • publish guest articles – establish partnerships with popular UK industry blogs or news sites. Write a guest article in which you naturally weave a link to your site. For example, if your company offers financial services, you could write an article for a local financial portal discussing current industry trends.
    • Collaborate with local influencers – find influencers in the UK who fit your brand profile and offer to collaborate. They can link to your site in their social media posts or blogs, increasing its visibility.
    • Participate in local industry events – attend events, conferences or webinars held in the UK. Often, organizers will post a list of attendees or sponsors with links to their pages on their site, which can be a valuable source of backlinks.
    • engage in local online discussions – be active in online forums and discussion groups related to your industry in the UK. By offering valuable advice and information, you can naturally weave in links to your site.
    • Build relationships with local media – establish relationships with local editors and journalists. For example, you can send them press releases about your company’s new products, services or events, which can result in links to your site being included in articles.

    SEO from Poland to UK market – does it pay to choose a Polish SEO agency?

    Yes, it can be profitable to choose a Polish SEO agency to operate in the UK market, especially because of its competitive pricing, experience in international SEO, and understanding of the specifics of both markets.

    With Up&More, you don’t have to worry about the intricacies of the UK online market. Our agency from Poland is ready to customize your site to UK requirements, helping you achieve success. Contact us to discuss your project and find out how we can help you. Dare to do more with Up&More!

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    Kamila Dębska
    Kamila Dębska