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When positioning a website, we need to consider both factors within the site (on-site) and external ones. Both types of activities are equally important, and by working on them simultaneously, we can get satisfactory results related to the site’s position in the search engine. What exactly are off-site activities?
What do we count as Off-site activities in SEO?
All activities outside the site area are counted as Off-site elements. These are mainly aspects related to promoting the site on the web.
This includes link-building activities, image building, and optimization of the business card in Google Moja Firma, as well as competition analysis in the broadest sense.
Link building
Link-building activities are based on acquiring valuable backlinks to our domain. Their main goal is to acquire link juice from linking domains that have good parameters and are valuable from Google’s point of view.
By acquiring valuable links, we improve the site’s overall rating and increase the value of the parameters that inform the quality of the link profile.
The main parameters we should pay attention to are Trust Flow, Domain Rating and Domain Authority.
Trust flow is an indicator we can verify using the Majestic SEO tool. It speaks about the credibility and trust of a domain determined by inbound links. The minimum value that Google considers good is 20, but the higher the score, the better.
Domain Rating is a parameter developed and defined by the Ahrefs tool’s developers. Its value is influenced by link juice and the type and variety of links acquired.
The Domain Authority indicator is affected by many factors, but the main one is the number of acquired links. In addition to this, to increase DA, one should take care of the overall optimization of the site for SEO and well-executed internal linking within the site.
The Domain Authority Index is also influenced by the number of links acquired.
Link building is one of the most important off-site activities in a site’s SEO process. A well-crafted external linking strategy can bring many benefits to a site and increase its search engine ranking.
Google My Business Card
If you also run your business stationary, it is important to create and optimize a business card in Google My Company
When creating a business card, you should fill in basic contact and location information and add information that may be relevant to potential customers. These include details about products available in the store, current promotions and facilities for stationary customers.
Additionally, if you have a company blog, it’s a good idea to include links to popular or new articles. Well-designed graphics will also encourage users to visit the site or the store stationery.
Competitors analysis
Researching our competitors’ activities and how they rank in the search engine can help us choose the right SEO strategy. By analyzing the link profile and domains linking to competitor sites, we can easily see which links from which domains are worth acquiring and find alternative ways of linking.
One of the most essential elements of SEO is keyword phrases With the help of SEO tools (e.g., SENUTO, Keyword Planner), it is worthwhile to analyze what phrases our competitors are visible for and what queries bring the most traffic.
The analysis and selection of keywords is the basis for determining the strategy of SEO activities.
Additionally, it is worth analyzing the content published on the competitor’s site and other On-site activities. The frequency and topics of blog articles and solutions used by other sites can provide us with inspiration and ideas for the development of our site.
Image activities
Optimizing a website for SEO is worth combining with social media activities and PPC campaigns. Currently, Digital 360 agencies offer such integrated services. This is a great option for holistically approaching the activities within the site and combining all channels into one collaboration.
Having social media accounts on sites such as Facebook and LinkedIn is not a ranking factor, but it positively influences brand perception and recognition online. This translates into more traffic to the website and has a positive impact on conversions for online stores.
The performance of social media accounts is not a ranking factor.
off-site actions-a-positioning-page
If we want a website to rank high in the search engine, we must focus on its proper optimization. However, we must not forget about off-site activities, which also affect the site’s visibility.
Off-site elements such as acquiring valuable links, image building, or competitor analysis make up a comprehensive approach to the positioning process. Combining them with on-site activities, we can get great results and increase the site’s visibility in search engines.
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