Marketing 2025? Learn the trends and prepare now!

Although just a few years ago we were witnessing an evolution rather than a revolution in marketing, nowadays everything is happening at a breakneck pace – and this is due to a plethora of artificial intelligence tools and solutions. It will be no different in late 2024 and early 2025. What should we, as entrepreneurs and marketing professionals, prepare for? See marketing trends and predictions for 2025 and see what strategies to implement to meet them.

1. AI first

approach.

Are you not using artificial intelligence in your work? It’s time to change that. All indications are that in 2025 and beyond, AI marketing will not just be a nice productivity-enhancing add-on, but a necessity. Already, Statista predicts that AI will grow from $95.5 billion in 2021 to more than $160 billion in 2025 (source: https://www.statista.com/outlook/tmo/artificial-intelligence/worldwide).

Artificial intelligence-based tools such as ChatGPT, Claude, Perplexity.ai will continue to enable hypersonalization at scale, making it easier for marketers to customize content, product recommendations and customer experiences with unprecedented accuracy. And according to Forbes, AI chatbots will be increasingly integrated into everyday life through websites, stores, apps and smart devices.

Machine learning algorithms will analyze massive amounts of data to predict consumer behavior, optimize ad spending and automate complex marketing tasks The AI-first approach will not only improve efficiency, but also enhance creativity, as AI assistants and tools help marketers generate ideas and content that will resonate with their target audiences. All things considered, the future of AI looks bright, and companies need to find ways to implement it into their marketing strategies and business operations, and do so without losing the human tone of the brand.

2. Virtual reality

Virtual reality will change the way brands interact with consumers, offering immersive experiences that blur the line between the digital and physical worlds. VR technology is expected to become a more accessible and widely adopted marketing trend worldwide by 2025, becoming a $435 billion industry by 2030 Want to adapt to this trend? Companies with this goal should create virtual showrooms, allowing customers to explore products in 3D environments right from their homes These virtual events and brand experiences can be expected to become commonplace, enabling companies to engage global audiences without geographic limitations. Remember, the shift toward VR reality will require you to take a much more integrated approach than just visual or audiovisual content. You can already start thinking about how to create fully immersive, multi-sensory brand experiences in your industry.

3. Focus on User Generated Content

Authentic content that your customers create may become even more important in 2025. All because consumers still value the opinions of others they know more than traditional advertising. You can take advantage of this trend. Combine advanced marketing tools to effectively identify and select the best user-generated content across platforms.

In practical terms for your brand, this means you need to build a strategy based on encouraging customers to create and share your content. What practices are likely to work in 2025 and beyond?”

What is the best way to do this?

• Encourage participation in content creation -through contests, challenges on social media or special hashtags, you can mobilize customers to share their experiences with your brand. Give them a reason to want to show how they are using your products.
• Create a brand ambassador program – establish partnerships with loyal customers, offering them unique benefits in exchange for regularly publishing content related to your brand. Remember that authenticity is key here, so focus on partnering with people who sincerely love your products.
• Integrate UGC with paid campaigns – use user-generated content in your ads. UGC content often attracts more engagement than traditional ads because it is more authentic and brings the brand closer to consumers. According to Join Brands, video ads featuring user-generated content (UGC) have a 400 percent higher click-through rate than traditional ads because buyers trust them more than brand-created content. This means that bundling UGC with campaigns should be considered, as it can provide credibility and reach a wider audience.
• Monitor and reward user activity – stay on top of what your customers are posting about your brand. Respond to their posts, highlight their contributions, share the best content on your channels. This shows that you appreciate your customers and strengthens the bond between your brand and your users.
• Support diversity of content -consumers expect diversity in UGC content. Encourage publishing not only photos, but also videos, text reviews or podcasts that describe the experience with your brand.

4. Interactive content

Interactive content is not just another „fashion accessory” in marketing – it’s a real game-changer that turns static communication into a two-way dialogue with customers. In 2025, what stops engaging users will quickly fall out of their attention span. how to prevent this? Stop talking to your customers, start talking to them. But… how? Develop:

• Quizzes that make sense – It’s not about trivial tests like „What fruit reflects your character?” but interactive quizzes that really help your customers. Create a quiz that tells them how to get the most out of your product in their lives, or what product from your offerings will best meet their needs. This engages users while collecting valuable data about their preferences.
• Personalized calculators -In 2025, time is money, and users love quick, concrete answers. Calculators for cost, savings, product time value – these are tools that give your customers value right from the interaction stage. Not selling? Make a knowledge or efficiency calculator that helps them solve their problem while showing your solutions.
• Interactive storytelling, but without pouring water -give customers control of the narrative. Create engaging stories that take them through different scenarios related to your brand. This could be an interactive video on the page where the user chooses next steps, or a game with a storyline based on real-life product applications. Your message must be both fun and educational.
• Real-time polls – users like to feel that their vote counts. Weave in quick surveys on your site or social media that not only engage, but give you instant feedback. Want to know what new product features to implement? Ask, but give your users satisfaction by showing results in real time!
• Live voting on webinars and live’aces – Have a meeting with your customers? Weave quick votes into it and let them drive the conversation. It’s engaging while giving the impression of participating in something live, which is top of mind right now. The bonus? You collect hot data.

5. Podcasts and audio recordings

We may be reading less and less, but we are listening more and more. This trend has been capitalized on by podcast authors, they penetrated the market with a hit a few years ago. To this day, podcasts have no plans to come down from their pedestal. Attractive content ideas and often authoritative tips are behind their popularity. We listen to business podcasts, marketing podcasts, psychology podcasts, eager to learn in the comfort of our homes or on a walk with headphones on our ears.What strategies can you employ to take advantage of this trend to build a loyal community and strengthen your brand?”

• Be an expert, not a broadcaster – podcasts allow you to create a space where your brand not only speaks, but shares knowledge that actually helps your audience. It’s not about talking about your product.It’s about providing value – case studies, interviews with experts, industry advice. Users will come back for more if they understand that you have something more to say than just a slogan.
• Podcasting is storytelling on steroids – draw your listeners into stories that resonate with their lives. Tell stories about customers who have had problems solved thanks to your product. It’s not an advertisement, it’s a story that listeners can identify with. You don’t want to be „just another voice” – you want to be the one who speaks to them about their lives.
• Series with a twist, instead of one-note episodes – podcasts in 2025 are not just regular broadcasts, but thoughtful series where each episode has something new to offer. You can do a thematic mini-series about innovations in your industry, or invite various experts to speak with you to shed new light on your products. The key is variability and unpredictability – users will come back because they never know what interesting things the next episode will bring.
• Interactive podcasts – imagine your listeners not only listening, but having the opportunity to ask questions, which you answer in real time in the next episode. How about creating podcasts based on the feedback you receive from your listeners? Weaving in interaction with your audience is a way to build a relationship and engagement.
• Audio-first, but with multimedia in the background – podcasting is a start, but in 2025 audio content can (and should) live on in the form of articles, infographics, transcripts and clips on social media. Take advantage of every minute by repurposing audio content into other formats that can reach audiences in different places – it’s like extending the „life” of a single episode.
• Podcast as a platform for networking – don’t just speak to customers, but invite guests who can bring new value to your brand. Talking to experts, business partners or even customers builds your position as an opinion leader and helps establish relationships that can turn into business partnerships.

Greg Albrecht’s channel on Spotify

6. Balanced goal-oriented marketing

Sustainable marketing isn’t just a green fad – it’s a strategy that combines social responsibility with real business action. In 2025, consumers will be even more aware and expect brands not just to make promises, but to make real steps toward positive environmental and social impact. How, then, to put sustainable marketing into practice, which will not just be „green” PR, but authentic action?

• Disclose the full life cycle of a product – from sourcing raw materials to manufacturing processes to responsible disposal methods. Instead of boasting in generalities like „eco-friendly,” present concrete numbers: how much CO2 you reduce, how much water you save, how you reduce waste.
• Instead of just promoting your products, show how your brand works toward sustainability and why it’s important. Create educational content that explains how consumers can make more sustainable decisions every day.
• Implement ethical audits that demonstrate that everyone you work with is acting in a socially and environmentally responsible manner.
• Instead of bombarding customers with hundreds of new products, focus on quality, durability and multi-functionality. Offer products that will last for years, not a few seasons

7. Zero click marketing

Zero-click marketing is the answer to the growing number of users who are looking for instant answers rather than a long purchase path. In 2025, more and more customers won’t even click on your links, because they expect to find all the information they need instantly – on Google, on social media or in voice search results.How to take advantage of this, instead of complaining about CTR drops?

Take care of your content

Zero-click marketing relies on the user finding value in the question itself before clicking on the link. Your site should be a source of content that Google or other platforms can directly present to users: snippets with answers, so-called featured snippets, bulleted lists, Q&A answers. Focus on creating content that accurately answers users’ questions already in the headlines and first paragraphs.

Solve customer problems in social media posts

Zero-click isn’t just about search, it’s also about social media. Publish content that solves your audience’s problems on platforms like Instagram, Facebook and LinkedIn. Don’t make them leave the platform – give them value on a platter. Think of posts that educate, inspire or entertain while building recognition for your brand without referring them to external sites.

Incorporate rich snippets and structured data into your strategy

Your website must be optimized for rich results (rich snippets). Add structured data that helps Google better understand your content This could be a recipe, information about an event, a product review-anything that will make your content appear directly in search results without the need to click.

Place content where customers are looking for answers

Users are increasingly not going directly to websites, but are looking for answers in content aggregators such as Wikipedia, YouTube and industry forums. In 2025, your strategy should be to have your brand present where customers are already looking for information, regardless of whether it’s your platform.

Invest in a microcontent

Instead of expecting a user to come to your site for full content, give them microcontent that solves a problem on the spot. This could be 15-second videos on TikTok, short posts on Twitter or mini infographics on Instagram. The key is to make sure the customer gets what they want without having to click „see more”.

Monitor zero click data

Even if customers don’t click, they can still interact with your brand. Establish the right metrics to evaluate the effectiveness of your zero-click efforts: number of impressions, engagement on social media platforms. Changing your thinking about marketing success is key – it’s not just about clicks, but whether your content is seen where customers need to respond.

Example of zero zlick result on Google

8. Social media the new search engines?

Social media is not just a place to scroll through pet videos, but a source of information and inspiration that customers are eager to use to find specific solutions, products and services. This is confirmed by the latest data – according to the study, for Generation Z, Instagram and TikTok, not Google, are the preferred search engines What can you do to fit in with this trend?

• Create content that answers customer questions – customers are increasingly typing questions directly into TikTok, Instagram or YouTube searches, rather than using Google. Ensure that your posts, videos and stories answer these questions. Key phrases and user questions should be present in the descriptions, hashtags and titles of your content.
• Treat hashtags like SEO phrases Create a consistent hashtag strategy that addresses the needs and interests of your target audience. Use popular hashtags, but also niche hashtags that will help your content reach a more precise audience.
• Treat social media like a mini=search engine – on TikTok and Instagram more and more people are looking for product recommendations, recipes, tutorials or inspiration. Make sure your content is optimized for these queries: use concise, specific titles and descriptions that make it clear what the user will find in your video or post. This is your new opportunity to organically reach customers who are looking for quick, easily digestible content.
• Optimize your profile just like your website -Your social media profiles should be optimized just like your website. Bio, profile description, links – everything should be clear and condensed, while including key information that a user can type into a search engine on a given platform. The more consistent and value-focused your profile is, the easier it will be to find.
• Track what content is most popular on the platforms in question, what questions are gaining traction, and create content that fits those needs. For example, if there is a growing interest in „sustainable living” at any given time, create content that alludes to sustainable solutions in your offerings.

Summary

Marketing trends for 2025 show dynamic changes in the ways we communicate and interact with customers. Sustainable marketing, zero-click marketing, interactive content and social media as the new search engines are just some of the key directions that will define the future of marketing. Companies that adapt to these trends will gain a competitive advantage by building stronger relationships with customers and increasing their visibility and recognition. The common denominator of these changes is the need for authenticity, transparency and delivering real value, which will be the foundation for the success of any modern marketing strategy.