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    There are many tools on the market to support daily SEO activities. They support various aspects of SEO such as website audit and optimization, content marketing or link building. 

    Majestic SEO Tool

    One of the more popular tools for analyzing inbound links and thus the entire backlink profile of a site is MajesticSEO. It is an American tool that, in addition to its original English version, has versions in Polish, German, Spanish, French, Italian, Japanese, Dutch, Portuguese and Chinese. 

    What is MajesticSEO used for?

    As I mentioned, it is a tool with which we can review and analyze the quality of any website, without having access to its Google Search Console. This is especially useful at the stage of planning the strategy of positioning the site, because we can preview how our competitors are doing with link building and from what sources they are getting links. 

    However, MajesticSEO is also invaluable when it comes to analyzing our own site, due to the fact that Google Search Console basically just shows us a list of links that point to a given site, so we have to do the entire analysis ourselves, colloquially speaking, “on foot.” MajesticSEO, on the other hand, has a number of different analyses that will allow us to look at links and domains from multiple angles. 

    What can we check with MajesticSEO?

    After logging into the panel, in order to start the analysis we need to enter the main domain address, a specific url or a subdomain address. It is also possible to enter a key phrase, then suggestions for it will appear for the websites we may be looking for.

    After providing the address, we get a summary of the link profile analysis, which consists of:

    • Assessment of the trust flow of the entire domain or url and the trust flow in individual subject ranges
    • Assessment of citation flow together with link grapheme and graph showing link profile
    • Number of links leading to the domain currently and historically
    • Number of domains pointing to the site currently and historically
    • Number of IP addresses directing to the site currently and historically
    • Referring subnets
    • Deleted links
    • Number of links after noise reduction
    • Number of distinct links
    • Number of duplicate links + their analysis
    • List of most popular links
    • Outgoing links
    • Domain information
    • Incoming link density
    • History of backlinks along with their list
    • Links originating from government websites
    • Linked domains
    • Analysis of anchor texts

    Assess trust flow in MajesticSEO tool

    The trust flow parameter is a proprietary way of assessing the quality of a site’s link profile, provided by the developers of the MajesticSEO tool. It is designed to objectively assess the quality of a website’s link building. It was created on the basis of the guidelines that Google provides for webmasters, but it should be remembered that it is not an evaluation coming from Google itself, so it may differ from the real evaluation of the site by the search engine robot. 

    Trust flow is obtained as a result of analyzing the links leading to a given website. In practice, it is supposed to assess how many valuable and trusted links (among all) lead to a given domain. This coefficient makes it easier to compare multiple domains from this angle. It is assumed that a trust flow above 20 is considered good.

    As part of the trust flow parameter, we also get the score for the analyzed domain in individual subject ranges, as it may differ from the total.

    Citation Flow

    This is another MajesticSEO proprietary parameter, which simply reflects the number of all links leading to a given website. The average ratio of trust flow to citation flow should be around 0.5.

    This is a graph showing the network of links surrounding a domain and the links that exist between them. If there are too many of these links, and the ratio of the average number of links per domain significantly exceeds 1, it is a sign that our link profile needs an in-depth analysis. 

    This graph illustrates the quality of a link profile by arranging it on a graph, where the x-axis is citation flow and the y-axis is trust flow. If there is a density of purple points on the graph, it means that many links have the same trust flow and citation flow. 

    Number of links, domains and IPs directing to a domain

    The next elements of the analysis are the number of links – specific url’s, domains (the total number of domains from which the links originate) and the number of IP addresses directing the domains. We can expand each of these elements to a full list so that we can review them point by point.

    We can review them in the current index (last 3 months) and the historical index (last 5 years).


    The next point of analysis is the referring subnets, we can check how many subnets the links leading to the page come from. If the number of sub-networks is small relative to the number of links directing to the site, it may indicate a link profile built in an unnatural way.

    In this part of the analysis, we can look at the specifics of our links from a slightly different angle than their quality directly. Here we will check the number of distinct links – that is, those that come from different domains. Duplicate links, on the other hand, are those that do not qualify as distinct (there are multiple links from one domain to the analyzed site). Deleted links are, of course, links that used to lead to the site, but now no longer do.

    The last type of links in this analysis are links after noise reduction – that is, those that are realistically relevant to the domain in question, after the worthless ones have been removed. 

    This is a list of top-rated backlinks that lead to the domain we are analyzing. Here we can see how many links from a given (valuable) domain, lead to our site.

    This is the number of links that lead from our domain to other domains. If we analyze only a specific url, we will also see the number of internal links to other urls on the site. 

    Domain information

    This is a list of basic information about the domain such as IP address, MajesticSEO ranking position, number of indexed url’s and number of crawled url’s.

    This is a graph indicating in what density of other links on the pages there is a link to our site. The closer to the left side of the graph we see links with the so-called low density, i.e. links occurring, for example, as a single link in a paragraph of text. The further to the right we see the number of high-density links, i.e. those occurring in a high density of other links, e.g. in menus or footers. 

    This is a graph showing the number of inbound links over time over the past six months, broken down by day. Below the chart you will find a breakdown of these links into different categories.

    This is a list of links from government sites, i.e. those that are legally allowed to use domains with .gov and .edu extensions. This is particularly important because these links are always of very high value, due to the fact that they are extremely trusted, and acquiring them usually involves some form of cooperation between our domain and the government site. Which automatically increases trust in our site and the content on it. 

    Referring-domains chart

    This is a graph of new referring domains to our site, every day for the last 6 months. 

    Anchor text analysis – this is an analysis of all anchor texts leading to our site in various links. Here we get a list of them and a graph with the percentage of the most important ones. Thanks to the analysis of anchor texts, we can see what words the site is positioned for, so we can thus get a certain picture of the directions of the competition. 

    What else can be verified with MajesticSEO?

    Checking the link profile of the domain we have indicated is not the only options MajesticSEO offers. Another element of possible analysis is to compare the two indicated domains against each other in terms of the following parameters – link history, flow metric history, subject matter, and clique hunter (a tool for finding links leading to more than one competitor).

    The Bulk Backlink Checker tool, which allows you to upload and analyze up to 400 url’s for their quality. The database of this tool amounts to more than 10 billion links.

    The tool’s database is more than 10 billion links.

    Another feature available in MajesticSEO is a keyword section within which we have a keyword generator, keyword analysis and a search explorer that allows us to find and understand why such and not other keywords are relevant to us.

    Neighborhood analysis, which is a tool that allows us to verify what other domains are at exactly the same IP address as the analyzed site.

    Another section in MajesticSEO is the “experimental” tab, where any solutions that the tool’s developers are currently testing appear. Here we can take advantage of beta solutions.

    Then we have the “personalized reports” tab, within which we can prepare our own report containing only those data from among the many available in MajesticSEO that we are really interested in at the moment.

    One of the last items is the Majestic Million ranking, which includes one million websites ranked by the number of sub-networks referencing them.

    Is MajesticSEO a paid tool?

    MajesticSEO is a paid tool available in three pricing plans:

    • Lite – for analyzing a small group of websites
    • Pro – for interactive agencies, online stores and SEOs
    • API – for large agencies and developers who want to retrieve data after the API

    The indicated packages do not differ only in price for the ability to check a specific number of url addresses, but in each package we have access to various of the above-described elements of the MajesticSEO tool.

    Is it worth it to purchase access to the MajesticSEO tool?

    If you work on more than one site, conduct ongoing SEO activities for different sites, prepare quotes and strategies for clients, MajesticSEO will be a very useful and valuable tool for you in your daily work. It will allow us to analyze temporal activities and determine further directions of positioning development for the selected site. 

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    Adrianna Napiórkowska
    Adrianna Napiórkowska

    She has 11 years of professional experience, she started her career at the Emarketing Experts agency as a junior SEO specialist. In addition to website positioning, she was responsible for conducting 360° marketing projects as an Account Manager at She worked for companies from the financial sector (Bank Millennium, Bank Meritum, Finai S.A.) and e-commerce (e.g. Black Red White, Autoland, Mumla). At Up&More, he is responsible for, among others, SEO projects for Panek Car Sharing, Amerigas, Interparking, H+H and Autoplaza.