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An SEO audit is an analysis of a website against the requirements of search engines. In Poland, the main search engine used by web users is Google, with results firmly over 90% of the market. This means that in the vast majority of cases, an SEO audit in our country, simply equals an analysis of the site with regard to Google’s Requirements for Webmasters.
Conducting an SEO audit is the first and necessary step in the activities of positioning a website in the organic search results, and its price depends on several factors.
What comprises an SEO audit?
An SEO audit consists of on-site analysis, off-site analysis, optimization recommendations, which can take various forms, and a post-implementation re-audit, performed after technical changes are made to the website.
An on-site analysis is basically an analysis of a site’s technical and content content to determine whether it complies with Google’s guidelines. The purpose of this analysis is to detect any possible errors and identify their possible solutions. Before starting the positioning of the site.
An off-site analysis is an analysis of the environment of a given website, which includes incoming links, forming a link profile, analysis of the competition, along with an indication of what activities it conducts, and verification of the originality of the content on the site, compared with content found on the web. The results of the off-site analysis give a lot of information useful in creating an individual positioning strategy for a given website.
Optimization recommendations are the result of the entire SEO audit process and usually take a written form, which is then jointly analyzed with the site owner and those responsible for implementing changes to the site.
Whoever optimizes the site according to the audit recommendations, the one who performed the analysis should conduct a post-implementation audit to verify that all errors were fixed in an appropriate manner and that nothing was missed.
What determines the price of an SEO audit?
The price of an audit is largely determined. first of all, by the size of the site to be analyzed, and therefore the time that a specialist must spend on a given audit. And this time can really vary greatly, from a few hours. To whole days or weeks. Definitely different will be the time, and thus the cost of analyzing a site that has a few subpages and a huge online store, where there will be, for example, 10 000 products.
The price of the audit will also be affected by who performs it – different prices will be quoted by an SEO agency, others by a freelancer specialist. In addition, it may be that if the SEO audit is performed as a separate service, without the assumption that it will be followed by further SEO activities, its price will be higher than in the case of the whole „package of SEO activities”.
The price will be higher than in the case of the whole „package of SEO activities”.
How much does an SEO audit of a small website cost?
The SEO audit of a small website is the shortest and cheapest option for SEO analysis. For such websites, the audit usually concerns only a few to a dozen subpages and can be done in as little as 2 or 3 hours, adding the time to create the missing content, it is unlikely to exceed 2 working days. The cost of such an audit usually starts at around PLN 1000.
How much does a blog SEO audit cost?
An SEO audit of a blog, is no more a complicated matter (as long as it has been running for some time, of course), its time and price will depend on how much content has already been published on it so far. The more content, the more sub-pages we have to take into account in the analysis, and thus the more complicated the internal linking structure of the content, which is especially important for blogs. The cost of a blog audit, therefore, will be priced very individually, depending on the specific case and its size, we can assume that the audit of a small blog, where there are few entries yet, will start at PLN 1500.
How much does an SEO audit of a large service company website cost?
A site audit of a large service company, can be no less an undertaking than an audit of a medium-sized online store. Companies providing a lot of complex services, in addition, in a few or a dozen cities at the same time, may have even hundreds of pages on their site that will require detailed verification. The price of such an audit, will start at PLN 2500.
How much does an SEO audit of a small online store cost?
We can consider a small online store as one that will have up to about 200 products in its offer. Its audit, therefore, will not be a long and very complicated process, and so its price will start from PLN 1,500.
How much does an audit of a large online store cost?
An SEO audit of a large online store is the longest and most complicated process, which can take up to a dozen working days, depending on the technical condition of the site in question, the technology in which it was made and, in many cases, its age. Due to the duration, prices for audits of this type start at $5,000. However, each time such an audit should be priced by the specialist who will conduct it, in order to realistically estimate the time it may take and its overall level of complexity.
Why an SEO audit from Up&More is a good choice?
With Up&More, we will quickly, professionally and very accurately price and audit your website, regardless of its size, and tell you what needs to be improved on it to make it ready for SEO and high organic positions. Are you interested? Write to us via the form below and we will contact you as soon as possible!
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She has 11 years of professional experience, she started her career at the Emarketing Experts agency as a junior SEO specialist. In addition to website positioning, she was responsible for conducting 360° marketing projects as an Account Manager at They.pl. She worked for companies from the financial sector (Bank Millennium, Bank Meritum, Finai S.A.) and e-commerce (e.g. Black Red White, Autoland, Mumla). At Up&More, he is responsible for, among others, SEO projects for Panek Car Sharing, Amerigas, Interparking, H+H and Autoplaza.