Table of contents

    On the market you will find a great number of companies that offer the service of website positioning Unfortunately, among the proposals from SEO agencies, you will also find those that are not completely reliable or impossible to implement. There are also entities on the market that will try to sell a “seo-like” service suspiciously cheap and with the promise of quick results.

    how to choose a seo agency

    So how to choose and not be charmed by marketing pitch that sounds professional? How not to fall into the snare of an unreliable partner and lose money? If you are looking for a marketing agency that meets your expectations read the following paragraphs. It will literally take you a few minutes.


    It’s a bit like looking on an allegro for the cheapest auction of a little-known product – for example, an ergonomic keyboard with a curved shape. Due to the fact that the number of models on the Polish market is limited, most offers are either dropshiping from shein or aliexpress or duplicates of the same offers.

    Reaserch then focuses on reading reviews from buyers – in this case, likewise. Don’t limit yourself to the “what customers are saying about us” section of the agency’s website you’re checking out and a glance at the number of stars in Google’s business card.


    Too expensive – not good, too cheap – even worse! It is difficult to uniformly predict the cost of such a service, but it is possible to indicate a range from 1000 to 5000 PLN net for medium-sized sites and set goals.

    See exactly what affects the price of website positioning.

    Of course, depending on the size of the site, the price may vary. However, it is worth remembering that it is not the amount we should suggest, but the effects we can get In this case, the effects are potential customers using the service or buying from the online store.

    In Up&More we prefer a flexible model – we tailor the offer to the customer’s needs. Contact us and we will prepare a quote for you.

    Experience and knowledge

    Positioning like a flag in the wind is changeable. Over the years of search engine development (especially Google), SEO strategies have had to change. Constantly acquired competence or experience acquired by acting on the market are arguments that will certify that the agency you are considering is a good choice.

    The agency’s current blog posts will also speak well of the company you are considering in the area of cooperation. Old practices cease to give results, and sometimes even lead to drops, so the SEO process is not a one-time service, and competence is a very important aspect

    The process of SEO is not a one-time service, and competence is a very important aspect

    In this matter, it is also worth paying attention to whether a particular agency also boasts a Case Study of sorts. A summary of positive effects from cooperation with previous clients should be one of the points to verify when choosing the right SEO agency. In the case of Up&More here: you can find our agency’s past realizations. Go ahead and take a look at them.

    Contract duration

    It is repeatedly said that SEO is a complex and long-term process, and this means that promises of one-time services will not translate into results. It is often the case that the results appear only after a few months of cooperation does not mean, of course, that you have to bind yourself to the agency to the grave.

    But it is worth remembering that patience in this aspect will pay off, and the reward will be traffic and profits from the sale of products or services.

    When signing a contract with an agency, try to avoid solutions that oblige you to sign a proposal covering a period of 24 or even 36 months, in which there is no predetermined notice period. The standard notice period when working with an SEO agency should be between 1 and 3 months.


    Regular execution of work is a key part of the activities in the positioning process – this is what will make the expected results appear. Make sure that you will get monthly reports on the activities and insight into the monitoring of the positions.

    Integrating with Google Analytics will also provide insight into organic traffic reports – and it’s this that you should be most interested in. Organic traffic means hits to your site not by clicking on paid advertising.

    Also don’t forget to ask whether your monthly report will include data from Google Search Console or visibility data from, for example, Senuto.


    When choosing the right SEO agency, pay attention to a few factors: price, reputation, competence, contract duration and transparency Information about these aspects should appear in the response to your request for proposal.

    Let's talk!

    Joanna Osiecka
    Joanna Osiecka