How to choose an SEO agency?

There are many companies offering website positioning services on the market. Unfortunately, many of the proposals from SEO agencies are not completely reliable or impossible to implement. Some entities on the market will try to sell an „SEO-like” service suspiciously cheaply and promise quick results.

So, how do you choose and not be charmed by a marketing pitch that sounds professional? How do you not fall into the snare of an unreliable partner and lose money? If you are looking for a marketing agency that meets your expectations, read the following paragraphs. It will literally take you a few minutes.

Reviews

It’s like looking on an allegro for the cheapest auction of a little-known product – for example, an ergonomic keyboard with a curved shape. Because the number of models on the Polish market is limited, most offers are either dropshipping from Shein or Aliexpress or duplicates of the same offers.

Reaserch then focuses on reading reviews from buyers—in this case, likewise. Don’t limit yourself to the „what customers are saying about us” section of the agency’s website you’re checking out and a glance at the number of stars on Google’s business card.

Price

Too expensive—not good, too cheap—even worse! It is difficult to predict the cost of such a service uniformly, but it is possible to indicate a range from 1000 to 5000 PLN net for medium-sized sites and set goals.

See exactly what affects the price of website positioning.

Of course, depending on the size of the site, the price may vary. However, it is worth remembering that we should not suggest the amount but the effects we can get. In this case, the effects are potential customers using the service or buying from the online store.

In Up&More we prefer a flexible model – we tailor the offer to the customer’s needs. Contact us and we will prepare a quote for you.

Experience and knowledge

Positioning like a flag in the wind is changeable. SEO strategies have had to change over the years of search engine development (especially Google). Constantly acquired competence or experience acquired by acting on the market are arguments that will certify that the agency you are considering is a good choice.

The agency’s current blog posts will also speak well of the company you are considering in the area of cooperation. Old practices cease to give results and sometimes even lead to drops, so the SEO process is not a one-time service, and competence is a very important aspect

The process of SEO is not a one-time service, and competence is a very important aspect

It is also worth paying attention to whether a particular agency boasts a Case Study of sorts. A summary of positive effects from cooperation with previous clients should be one of the points to verify when choosing the right SEO agency. In the case of Up&More, here: https://upmore.pl/casestudies/, you can find our agency’s past realizations. Go ahead and take a look at them.

Contract duration

SEO is repeatedly said to be a complex and long-term process, which means that promises of one-time services will not translate into results. It is often the case that the results appear only after a few months of cooperation does not mean, of course, that you have to bind yourself to the agency to the grave.

But it is worth remembering that patience in this aspect will pay off, and the reward will be traffic and profits from selling products or services.

When signing a contract with an agency, try to avoid solutions that oblige you to sign a proposal covering a period of 24 or even 36 months, in which there is no predetermined notice period. The standard notice period when working with an SEO agency should be between 1 and 3 months.

Reporting-method

Regular work execution is a key part of the positioning process—this is what will produce the expected results. Make sure that you get monthly reports on the activities and insight into monitoring the positions.

Integrating with Google Analytics will also provide insight into organic traffic reports, which you should be most interested in. Organic traffic means hits to your site, not clicks on paid advertising.

Also, remember to ask whether your monthly report will include data from Google Search Console or visibility data from, for example, Senuto.

Summary

When choosing the right SEO agency, pay attention to a few factors: price, reputation, competence, contract duration, and transparency. Information about these aspects should appear in the response to your request for a proposal.