How does automation in SEO increase your profits and save time?

With SEO automation  SEO specialists can focus on the strategic aspects of site optimization. What does it look like in practice? What activities does automation support and how does it flow out to the effectiveness of the activities? See what online marketing automation looks like in the SEO industry!

What is SEO automation?

SEO automation refers to the use of tools and various types of computer software to automate activities that will help a website rank faster, such as keyword analysis, ranking monitoring, backlink management, and generating analytical reports.

The advantages of automating search engine optimization

Here are some of the most important and main advantages of automating activities:

• saving the SEO specialist’s time,
• increased accuracy and reduced risk of error,
• faster response to changes,
• fast access to analysis and reports,
• ability to handle more pages.

What are the disadvantages of automating SEO tasks?

Despite the large number of advantages of automation, this solution also has disadvantages:

• the cost of purchasing/subscribing to software,
• various analysis, monitoring results in each tool,
• Some tasks will not be done as well as a positioning specialist would.

What SEO activities can we automate?

To speed up the SEO process, we can automate actions:

1. SEO audit

Automatic tools can quickly conduct a comprehensive site audit, identifying technical errors, indexing problems, content optimization deficiencies, page loading speed and other factors affecting SEO. Several tools should be used to prepare a complete and thorough SEO audit The most commonly used are:

• Google Search Console,
• Screaming Frog,
• Ahrefs,
• Semrush,
• Majestic SEO,
• SEO Optimer,
• Page Speed Insight,

2. Keyword monitoring and analysis

Automated tools can track a site’s ranking in search results for specific keywords, analyze competition and suggest new keywords for optimization.

To track position in search results and analyze words, use:

• SENUTO,
• Semrush,
• Ahrefs,
• Semstorm,

Monitoring phrases in the SENUTO tool:

Automate phrase analysis in the SENUTO tool:

3. Traffic analysis and user behaviour tracking

With the help of Google Analytics or Hotjar, you can automatically track how users navigate your site, what they click on and how long they stay on specific pages, providing valuable data for UX optimization. Additionally, generating reports will provide insight into site traffic, traffic sources and conversions.

4. Visibility analysis

Continuous visibility monitoring will allow you to quickly assess the growth trend of a particular page and preview the number of key phrases in different positions.

For this task, you can use:

• SENUTO,
• Ahrefs,
• Semrush,
• Majestic SEO,
• Google Search Console,

Analiza widoczności w SENUTO:

5. Link building

Automation can significantly simplify the link-building process. Systems can identify backlink acquisition opportunities, monitor existing links, analyze your competitors’ link profiles, find link suggestions worth acquiring, and manage link-building campaigns.

It is such SEO processes that are used:

• Ahrefs,
• Semrush,
• Majestic SEO,
• GSC.

6. Automation of the text creation process

Using AI technologies, you can automate the writing of simple texts, such as product descriptions or blog posts, speeding up content creation. If you don’t want to generate articles but write them so that they rank better than your competitors, it’s worth using SEO tools such as Surfer SEO or Contadu. To generate texts with the help of artificial intelligence, use Chat GPT.

7. Competitor analysis

Tools can monitor competitors’ SEO strategies, track their activities and provide comparative reports, create data analysis which makes it easier to develop your own strategy.

For such processes in SEO, it is worth using, among others:

• Ahrefs,
• Majestic SEO,
• SENUTO,
• Surfer SEO,
• Semrush,
• Semstorm,
• Screamming Frog,

Competitive analysis in Ahrefs tool:

8. Monitoring algorithms of Google and other search engines

New algorithm updates can sometimes lead to decreased traffic or a drop in our website’s position. Therefore, quick identification and implementation of processes related to optimizing the site for the changes is very important. Tools such as MozCast, Algoroo, SEMrush Sensor and RankRanger can track fluctuations in Google’s and other search engines’ algorithms, providing information about significant changes that can affect a site’s positioning.

What SEO automation tools to use?

• BuzzSumo
• Google Search Console
• Ubersuggest
• Rank Math (for WordPress)
• SEMrush
• Moz Pro
• Ahrefs
• Screaming Frog SEO Spider
• Yoast SEO (for WordPress)
• Google Analytics
• SENUTO
• Hotjar
• Majestic SEO
• Page Speed Insight
• Surfer SEO
• Contadu

AI tools to optimize your site for SEO

Content analysis and optimization:

1. MarketMuse
2. Clear scope
3. Surfer SEO
4. Frase
5. Chat GPT
6. INK Editor

Competitive analysis and keyword research:

1. SEMrush
2. Ahrefs
3. Moz Pro

SEO monitoring and optimization:

1. BrightEdge
2. ContentKing

Content creation and generation:

1. Chat GPT
2. INK Editor

Technical SEO audit and monitoring:

1. SEMrush
2. Ahrefs
3. Moz Pro

AI and automated SEO – can Chat GPT effectively position our online store?

Chat GPT can be a useful tool to support the SEO process of a website, but on its own, it will not replace comprehensive SEO efforts

Here’s how GPT Chat can help with website optimization:

• generate optimized content (such as product descriptions and blog posts),
• suggesting relevant keywords,
• optimization of existing content,
• creating meta tags,
• competitor analysis,
• proposing technical improvements to the site,
• generating reports on SEO performance,

With these features, Chat GPT can save you time and resources.

Limits of GPT Chat in positioning:

• cannot directly integrate with SEO tools or perform real-time analysis,
• it also does not replace SEO expertise in current search engine algorithm changes,
• is not able to make technical changes to the site on its own,
• will not provide the full industry context that is often necessary for effective SEO optimization.

A complete SEO strategy, therefore, requires additional tools, human intervention and regular monitoring of results.

Is it possible to run an SEO strategy without automation?

Yes, running an SEO strategy without automation is possible, but it involves more time and work. In addition, monitoring SEO results without automated tools is less accurate. Good search engine optimization is done with a specialist who has access to multiple tools, which allows for more precise data and faster response to changes. Having multiple programs allows a specialist to focus on more strategic aspects of SEO.