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    Google operator - how to use them in SEO?

    Google operators are mainly used by SEO specialists when researching and analyzing sites. Here is a list of the most useful operators. They will help you understand how to search on Google to get satisfactory results. Read and test for yourself!

    Google search operators – what are they and how do they work?

    Google operators are commands that allow you to easily filter search results from a large amount of data with a given query and get specific information.

    How to search on Google?

    Using operators can make it much easier to find the content you need on the Internet, especially in activities related to SEO.

    How do operators work?

    Google’s search operators work by adding special commands to your query to help you more precisely determine what results you want. Each operator changes the way Google processes your query to better tailor the results to your needs. Learning about operators is the key to understanding how to search on Google to get the results you want.

    Google operators – a complete list of operators for SEO

    This is the list of Google operators that is used by SEO professionals:

    Query „” – search for the exact phrase

    With this operator you are able to search for the phrase you specified.

    Example: „oranges are orange”

    Google operator - quotes

    OR – search phrase X or Y

    You will find results containing at least one of the specified words.

    Example: coffee OR tea

    Google Operator - OR

    AND – linking phrases

    You will find results containing both of the given words.

    Example: pins AND wedding

    Google operator - AND

    Minus (-) – word exclusion

    Exclude results containing the word after the minus.

    Example: shoes-sports

    Google Operator - minus

    site: – search on a specific domain

    Find results from a specific site.

    Example: site:https://www.gov.pl/

    info: – site information

    You will get various information about the specified site that Google has.

    Example: info:https://upmore.pl

    Google operator - info

    inurl: – search in URL

    Find results containing a specific word in the URL.

    Example: inurl:jagnie

    Google operator - inurl

    allinurl: – all words in URL

    You will find results containing all the specified words in the URL.

    Example: allinurl:tesla white

    Google operator - allinurl

    intitle: – Search in page title

    Find results containing the word in the title.

    Example: intitle: worms

    Google Operator - intitle

    allintitle: – all words in the title

    You will find results containing all the given words in the title.

    Example: allintitle:worms from paki

    intext: – intext search

    Find results containing a word in the content of the page.

    Example: intext:hip thrust

    allintext: – all words in the content

    You will find results containing all specified words in the content.

    Example: allintext: fit monte

    inanchor: – search by anchor text

    You will find results containing the word in the link text.

    Example: inanchor:wellingtons

    Google operator - inanchor

    allinanchor: – all words in anchor text

    You will find results containing all the specified words in the link text.

    Example: allinanchor:dotted wellingtons

    Google Operator - allinanchor

    define: – word definition

    You get the definition of the specified word.

    Example: define:html

    Google operator - define

    .. – numerical range

    Find results within a specified numerical range.

    Example: headphones 50PLN..100PLN

    Google operator - number range ...

    Grouping brackets () – grouping phrases

    Group phrases to better filter results.

    Example: (necklace OR bracelet) AND earrings

    Google operator - ()

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    Kamila Dębska
    Kamila Dębska

    She has been in marketing for 4 years. She feels most confident in the area of SEO and UX. At Up&More, as an SEO Specialist, she is in charge of increasing the visibility of our clients.