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Domain authority (DA, Domain Authority) is a parameter developed by Moz to estimate the probability of a domain appearing in Google search results. The indicator takes values from 0-100, so the higher the number a site has, the more likely it is to appear on search results pages.
Domain Authority (DA) – what affects it?
Although information on the algorithms used to calculate Domain Authority by Moz has not been published, we can list what factors it is calculated based on.
Generally speaking, Domain Authority is influenced by:
- Domain age – older domains that have been indexed longer in a search engine have a higher score.
- The quantity and quality of inbound links (backlinks‘ów) – depend on the total number of inbound links and the number of links leading to the main domain. Regarding this parameter, the incoming link profile is key to your domain. Websites with valuable links have higher DA scores.
- Number of outbound links – if a significant number of links come out of your site and they are not to quality sites – then your Domain Authority score may be low.
- Domain Authority – it is best to use a well-prepared SEO strategy. Domain Authority score is affected by the site’s structure, loading speed, and appropriate use of keywords.
How to check Domain Authority?
Many tools have been developed in the SEO industry to check Domain Authority (DA). However, one of the most famous is Link Explorer (https://moz.com/link-explorer), which was created by Moz along with the DA parameter.
You can add your site address using the provided link and calculate your site’s domain authority and page authority parameters.
How to increase domain authority?
To improve your domain authority and appear higher on search engine results pages, you must properly optimize your site ON-SITE. The Domain Authority score is not only based on the quantity and quality of inbound links. Still, it is calculated by evaluating the quality of metatags, headings, readability of links, and the presence of ALT attributes in each graphic.
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She has been in marketing for 4 years. She feels most confident in the area of SEO and UX. At Up&More, as an SEO Specialist, she is in charge of increasing the visibility of our clients.