Best courses for those looking to develop skills in digital marketing

Are you considering starting a career in digital marketing? Or maybe you want to enhance your skills and discover new opportunities to advertise products and services using online channels? Whatever your motivation, taking a digital marketing course may be a good option. We have prepared practical tips to help you choose the one best suited to your needs, as well as a ready-made list of course suggestions to consider.

What should I consider when choosing a digital marketing course?

When choosing a digital marketing course, you need to consider several important factors:

1. Content of the course: Make sure that the course covers all those areas of digital marketing that interest you and that the level of sophistication is in line with your current skills. Ensure it contains up-to-date and practical content that will be useful in your daily work.
2. Presenters: A good course will be taught by experts with practical experience in the online marketing industry. Check the qualifications and experience of the course presenters. If such information has been provided, you can do this by reviewing the presenter’s credentials on the course page or by using LinkedIn.
3. Teaching methods: Make sure the course offers a variety of teaching methods, such as lectures, case studies, practical assignments and group projects. Interactive materials will help you better understand and assimilate the material.
4. News: The world of digital marketing is constantly changing, so choose a course that offers the latest information and trends in the industry. Make sure the course regularly updates its content.
5. Certification: If you’re looking to get certified, make sure the course offers an accredited certification that will be recognized by the industry.
6. Reviews and Ratings: Read the reviews of others who have completed this course. Their experiences can help you decide if the course will meet your expectations.
7. Accessibility and flexibility: Check whether the course is available online or offline and whether it offers flexible study hours to accommodate your schedule.
8. Price: Obviously, the cost of the course is an important factor. Compare the price of the course to its value and see if it fits your budget.
9. After-Course Support: Does the course offer after-course support, such as access to materials, a discussion group, or consultations with experts?
10. References: If possible, contact people who have completed the course and find out their opinions on its quality and usefulness.

By paying attention to these factors, you can choose the digital marketing course that best suits your needs and career goals.

List of online marketing courses

Google Skillshop

Price: free

Certificate: yes

Language: English

Skillshop (formerly Academy for Ads) is a one-stop training centre designed for anyone who wants to explore the professional tools and solutions Google offers. Skillshop offers flexible and on-demand training courses that allow you to gain knowledge and increase your value in the job market. Google Skillshop courses are ideal for people who want to develop their skills in online marketing, gain new qualifications and increase their competitiveness in the job market.

Why choose Google Skillshop courses?

1. Comprehensiveness and diversity:
   • Skillshop offers a wide range of courses that cover key aspects of digital marketing, such as Google Ads, Google Analytics, Google My Business, Google Marketing Platform, and more. These courses allow you to gain a comprehensive understanding of the Google tools that are essential to a marketer’s daily work.
2. Course updates:
   • Courses on Skillshop are regularly updated to reflect the latest changes and trends in the digital marketing industry. This ensures that you are learning the most up-to-date and practical information.
3. Flexibility of learning:
   • Skillshop offers on-demand courses, which means you can study anywhere and anytime, adjusting the pace of learning to suit your needs. This is ideal for people who want to balance studying with work or other responsibilities.
4. Certification and industry recognition:
   • After completing Skillshop courses, you can obtain certifications that are internationally recognized and provide proof of your knowledge and skills. These certificates can significantly increase your attractiveness on the job market.

DIMAQ Academy

Price: 1440 PLN net (course) + cost of exam (from 200 PLN)

Certificate: yes, upon completion of the exam

Language: Polish

The DIMAQ Academy is an advanced training program dedicated to those wishing to gain solid knowledge and skills in digital marketing. Training is conducted by a trainer with more than 20 years of experience, who gained practice in renowned companies such as Onet-RAS Polska Group, Gazeta.pl (Agora S.A.), Gemius S.A., and IDMnet (ZPR Media Group). The trainer is an expert in e-marketing, sales, and social skills.

Why choose DIMAQ courses?

1. Experience of the trainer:
   • The trainer who conducts DIMAQ training has many years of experience in the industry, guaranteeing a high level of content and a practical approach to learning. He has implemented training courses for leading companies, ensuring that he will pass on the most up-to-date and useful knowledge.
2. Workshop format:
   • DIMAQ training courses are conducted in a workshop format emphasising practical exercises. Participants work on concrete, real-world examples and discuss case studies, which allows for better understanding and assimilation of the material.
3. Interactive learning methods:
   • The training program includes interactive lectures, practical exercises, brainstorming sessions, market case study analyses, and moderated discussions among participants. This form of instruction engages participants and facilitates the absorption of knowledge.
4. Benefits:
   • Training participants are eligible for a discount of PLN 100 net for the DIMAQ exam. DIMAQ-certified individuals are entitled to a 10% discount on this training and receive 20 recertification points for participation.

eMarketing Institute

Price: free

Certificate: yes, upon completion of the exam

Language: Polish

eMarketing Institute is the ideal place for beginners who want to gain digital marketing knowledge at no cost. The organization offers free courses, certifications and ebooks, allowing anyone to access a valuable education in this rapidly growing field.

Emarketing Institute is a great place to learn about digital marketing.

Why choose eMarketing Institute courses?

1. Free courses and certifications:
   • All courses and certifications are free, allowing everyone to get certified at no charge. This is an ideal option for those who want to get started in digital marketing without investing money.
2. Complete training materials:
   • Each study program includes over 150 pages of free training materials that participants must study before taking the online exam. These materials are rich in information and provide a solid theoretical foundation.
3. Wide range of courses and certifications:
   • eMarketing Institute offers 10 different courses in digital marketing, covering all key aspects of the field. Each course ends with an exam, after which participants can download a Professional Certification certificate.

SchoolUP

Price: determined individually

Certificate: no

Language: Polish

SchoolUP is the perfect solution for those who want to gain practical knowledge and skills in running advertising campaigns and analyzing results in Google Ads and Google Analytics. The training courses are conducted by experienced experts who create and optimize campaigns in Google Ads on a daily basis, so participants can count on the highest quality of education based on real-world experience.

Why choose SchoolUP training?

1. Reliable knowledge and practice:
   • SchoolUP emphasizes the practical skills needed to successfully run advertising campaigns and analyze their results. Participants learn both theory and practice, which allows for quick learning.
2. Experienced trainers:
   • The training is conducted by experts from Up&More agency with years of experience in the industry. Thanks to their knowledge and practical tips, participants can learn how to create effective advertising campaigns and optimize them in real-time.
3. Individualized approach:
   • Unlike traditional training courses, SchoolUP offers individual classes with trainers. This approach allows the program to be tailored to the participant’s skill level, which is especially valuable for both beginners and advanced learners.
4. Practical skills: 
   • During the class with the trainer, you will have the opportunity to optimize your campaigns and solve real problems. The trainer will help you prepare, implement and optimize your campaigns.
5. Compendium of knowledge:
   • Experts at SchoolUP have compiled extensive educational materials that provide a solid foundation for learning online advertising. Participants can use these valuable resources to navigate the world of online marketing.

During SchoolUP’s training, you will learn how to write effective advertising texts and operate advertising systems such as Google Ads and Facebook Ads You will learn how to create your first ad campaign and how to increase conversions. In addition, you will learn methods of analyzing data using Google Analytics, which will allow you to better understand the effectiveness of your campaigns.

LinkedIn Learning

Price: from £99.98/month. (first month free)

Certificate: depends on the course

Language: depends on the course

LinkedIn Learning is an online learning platform that is the perfect tool for developing digital marketing skills. With a wide range of courses taught by experts, the platform enables you to gain knowledge in the fields of business, technology, and creativity.

LinkedIn Learning is an online platform for people who want to develop their digital marketing skills.

1. A wide range of courses:
   • LinkedIn Learning offers more than 5,000 courses, allowing you to find the right training to suit your individual needs and interests. Whether you’re a novice or an experienced professional, you’ll find courses to help you develop your skills in online marketing.
2. Personalized recommendations:
   • The platform provides personalized course recommendations based on your LinkedIn profile and activity, allowing you to gain knowledge more efficiently and in a more targeted manner.
3. Experts in the role of instructors:
   • Courses are conducted by experienced professionals and experts in the field, which guarantees high-quality educational materials and a practical approach to learning.
4. Flexibility and convenience:
   • Courses are available online, allowing you to study anytime, anywhere. You can track your progress, revisit materials and learn at your own pace.
5. Add skills to your LinkedIn profile:
   • After completing courses, you can add the skills and certifications you’ve earned directly to your LinkedIn profile, increasing your visibility and attractiveness to potential employers.

>Why should you train in digital marketing?

Gaining digital marketing skills increases your competitiveness in the job market, opening doors to attractive positions. These courses offer versatility, teaching SEO, SEM, social media marketing, email marketing and web analytics, making you a well-rounded professional. In addition, digital marketing is often more cost-effective than traditional methods, allowing you to achieve a better return on investment. Completing the courses also allows you to run campaigns yourself, which is valuable for freelancers and small business owners.