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    Anchor is the text of a link that allows a user to be redirected to a specific url. The link text is added in the HTML code of the page between the <a> and </a> tags.

    Anchor text, anchor text, anchor, link content are also interchangeable names. These types of links are easy to find on the page because of their appearance. They have a different color, underline, or when you hover over it with your cursor, their text becomes bold. At that point, a link to the page to which this anchor text leads will appear in the lower left corner.

    Anchor - what is it?

    How does anchor text look like in the page code?

    <a href=”“> your anchor text<a>

    What types of anchors do we distinguish?

    • Brand url – this is an anchor that has the name of a company/specific brand.
    • Partial match anchor – the text of the link anchor contains the keywords for which the site is positioned, but it is not a full match.
    • Exact match anchor – these are keywords that exactly match the keyword phrases for which the page is positioned.
    • Direct url – this is a direct link to a specific page.
    • Zero match anchor – does not have any keywords. Most often such links on the page have anchor text “Check”, “Click”, “Go here”, etc.

    Does anchor text have an impact on SEO?

    Search engines like Google, for example, use anchor text to understand the context and topic that a given landing page has. In addition, anchors allow the search engine algorithm to better interpret the type of content on a page and whether it is related to each other

    Very often different types of anchors are used in internal linking and external linking. Keep in mind that excessive use of exact match anchor text (exact match anchor) can be treated by search engines, (including Google) as an attempt to manipulate search results and impose penalties on the site.

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    Kamila Dębska
    Kamila Dębska