Anchor – what is it?

What does anchor text look like in the page code?

<a href=”https://upmore.pl/“> your anchor text<a>

What types of anchors do we distinguish?

• Brand url – this is an anchor that has the name of a company/specific brand.
• Partial match anchor – the text of the link anchor contains the keywords for which the site is positioned, but it is not a full match.
• Exact match anchor – these keywords match the keywords for which the page is positioned.
• Direct URL – this is a direct link to a specific page.
• Zero match anchor – does not have any keywords. Most often, such links on the page have the anchor text “Check”, “Click”, “Go here”, etc.

Does anchor text have an impact on SEO?

Search engines like Google, for example, use anchor text to understand a given landing page’s context and topic. In addition, anchors allow the search engine algorithm to better interpret the type of content on a page and whether it is related to each other.

Different types of anchors are often used for internal and external linking. Remember that excessive use of exact match anchor text (exact match anchor) can be treated by search engines (including Google) as an attempt to manipulate search results and impose penalties on the site.