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    Performance marketing is a great way to generate more leads, increase ROI and create a competitive advantage. It’s an effective marketing strategy that can be tailored to specific business goals. However, to achieve the best results, you must have a clear and concise strategy. Without it, you run the risk of wasting time and money on marketing activities that don’t yield a good return on investment.

    What is performance marketing?

    This is a results-based approach (usually in the form of clicks or impressions) that focuses on key performance indicators (KPIs) such as conversion rate, customer acquisition cost (CPA) or return on investment (ROI). Used properly, performance marketing is a powerful marketing tool that can help you achieve your business goals.

    What is the difference between performance marketing and internet marketing? 

    Performance marketing is a type of online marketing that focuses on results and uses KPIs related to revenue, turnover and conversion to measure success. Internet marketing, on the other hand, is a broader term that encompasses all marketing activities conducted online: from search engine optimization (SEO) to content marketing to paid advertising or email marketing.

    Performance marketing is a type of online marketing that focuses on the success of a business.

    In fact, performance marketing cannot exist without online marketing, as it is a strategy based solely on online activities, however, not all of them are considered performance marketing. For example: SEO is an online marketing tactic that can help improve your website’s visibility in search results. However, with SEO efforts, you don’t pay for results – you “only” invest your time and resources.

    What are the benefits of performance marketing? 

    There are many benefits of using performance marketing. First of all, with it you only pay for results, so you know that your marketing efforts are producing a good return on investment. In addition, it can be tailored to your specific business goals. This means you can design your strategy to focus on the KPIs most important to your business. This marketing method can also give your business a competitive edge by attracting new customers, building loyalty among existing customers and increasing ROI.

    How to develop a performance marketing strategy? 

    Having a well-developed strategy is critical to success, because without it you won’t be able to adequately measure or improve the results of your efforts.

    There are four simple steps you need to take to create an effective performance marketing strategy:

    1. Determine your business goals

    What do you want to achieve with your marketing campaign? Do you want to increase brand awareness, build customer loyalty or improve ROI? In determining measurable goals, you can use the SMART method, which says they should be specific (S – specific), measurable (M – measurable), achievable (A – achievable), realistic (R – realistic) and time-bound (T –time-bound). 

    2. Identify your target audience

    Who do you want to reach with your marketing campaign? What are their demographics, interests, problems, needs and motivations? It is important that you have a good understanding of your target audience before you start planning your marketing strategy. This will also help you create content that is properly tailored to your target audience.

    3. Choose the right platforms

    How will you reach your target audience? Which type of platform will work best for your business goals? Choosing the wrong platform can lead to wasted time and money, so it’s a good idea to explore this topic before building your strategy.

    4. Set your budget

    How much are you able to spend on your campaign? Too low a budget can make it difficult to effectively reach your target audience, while too high a budget can prevent a proper return on investment.

    So as you can see, developing a strategy doesn’t have to be complicated at all. Using these simple steps, you can create a plan that will help you achieve your business goals.

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    Describe your goals to us and we will propose a new performance marketing strategy.

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    How to strengthen your performance marketing strategy? 

    If your strategy is already in place, here are some tips you can use to improve your performance: 

    1. Experiment with different actions

    Performance marketing is about constant experimentation. You won’t know what works until you try it! Therefore, don’t be afraid to test a variety of strategies, platforms and tactics. This is the only way to find out what works best for your business. Try different things, track their results and analyze the data to see what works and what doesn’t. You’ll probably make some mistakes along the way, but it’s important to learn from them and constantly improve your operations. Only by testing and experimenting will you be able to find the best marketing strategy for your business.

    2. Use multiple channels

    An omnichannel approach is crucial to success in performance marketing. This means using multiple channels to reach your target audience. Don’t rely on just one platform or channel to deliver your messages. Use a combination of paid and organic methods to reach as many people as possible, such as using social media, email marketing and display ads simultaneously. First, however, make sure that the channels you choose are in line with your business goals and target audience.

    3. Track your progress

    At the beginning of a marketing campaign, precisely define rezul(KPI) key performance indicators that will measure progress. Then it is necessary to regularly monitor the results of your efforts. This way you can evaluate the effectiveness of your marketing strategy and identify areas for improvement. Regular analysis of KPIs will allow you to track the results and use them to further improve your strategy, which will ultimately lead to more satisfying results.

    4. Rely on data

    Performance marketing is a strategy based on making decisions based on hard numbers rather than intuition. Therefore, it makes sense to carefully review analytical data and make changes to campaigns based on specific findings. The essence of this approach is to constantly monitor the effects of marketing activities and react to them in real time. If certain elements of the campaign are not having the desired effect, don’t be afraid to change them. The value of this strategy lies in its flexibility and readiness to adapt to changing market conditions and customer preferences. This makes it possible to optimize the performance of marketing activities and achieve better results.

    5. Stay on top of marketing news

    Performance marketing is constantly changing – new technologies, platforms and strategies are being developed all the time. To find new opportunities for your business, keep up with the competition and succeed, you need to stay up-to-date with the latest industry research. That’s why we recommend reading marketing blogs, listening to marketing podcasts and attending marketing conferences and webinars. This allows you to gain valuable insights, keep up with the latest trends and best practices, and build relationships with experts in your field. Being aware of current and upcoming changes in the industry allows you to more effectively adjust your marketing strategy and take advantage of new tools and opportunities, resulting in better business results.

    6. Work with a performance marketing agency

    If you are serious about expanding your marketing, you may want to consider working with an agency. A performance marketing agency is a team of experts who can help you develop and implement an effective strategy and provide useful tips from their experience and expertise. Another advantage of working with an agency is that they can provide access to a variety of tools and resources to help you get better results. If you don’t have an in-house performance marketing department, working with an agency can be a great option for your business.

    These are just a few tips to help you strengthen your performance marketing strategy. If you use them correctly, you will definitely see a significant improvement in your results. 

    How to strengthen your performance marketing strategy – summary 

    Performance marketing is one of the key success factors for modern companies. Developing and enhancing your performance marketing strategy requires understanding the main steps, such as defining your business goals, identifying your target audience and choosing the right platforms. However, to be truly successful, it’s worth experimenting with different methods, using multiple communication channels, and tracking progress and drawing conclusions based on hard data. And don’t forget to keep abreast of trends, which will allow you to adapt your strategy to changing market needs. Cooperation with a performance marketing agency can be a valuable support in developing and implementing an effective strategy. Acting on these principles, we can strengthen our performance marketing strategy and achieve the desired business goals. 

    If you need help in this area, please contact us. We’re always happy to help!

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    Tomasz Starzyński
    Tomasz Starzyński

    CEO and managing partner at Up&More. He is responsible for the development of the agency and coordinates the work of the SEM/SEO and paid social departments. He oversees the introduction of new products and advertising tools in the company and the automation of processes.