12 marketing tactics you too can benefit from

When Marek opened his first handmade jewelry store, he was full of enthusiasm and hope. However, despite the high quality of his products and unique designs, customers were not coming. He wondered what he was doing wrong, until one day he came across a set of proven marketing tactics. After implementing them, everything changed. Mark’s store began to bustle with activity, and orders flowed in one after another.Want to know the strategies that changed the fortunes of his business? Check out 12 marketing tactics that you too can use in the beginning of your business.

1. Get traffic through low-competitive phrases

Organic traffic from Google is one of the best ways to reach customers. You don’t have to pay for every click, and the cost of customer acquisition decreases every month. However, it’s not enough to promote yourself for general phrases, like English language. A much better strategy would be to use low-competition keywords, so-called long tail phrases These are more specific user queries that better reflect purchase intent and increase the chances of conversion. How to find such phrases and run digital marketing campaigns for stores and sites that generate not only traffic, but also sales?

• Start by identifying phrases related to your industry that have lower competition Use tools such as Google Keyword Planner, Ubersuggest or SEMrush. Focus on phrases of three or more words that accurately describe the products or services you offer.
• Understand exactly what users typing in the phrases are looking for. Do they want to buy a product, are they looking for advice, or perhaps an opinion?
• Match the sub-pages on your site to the search intent For example, for phrases with a buying intent you should display product and offer pages, and for educational phrases you should display blog content.
• Develop articles, tutorials, infographics or videos that make natural use of your chosen phrases Make sure you provide unique and useful information that will set you apart from the competition.
• Incorporate low-competition phrases in key page elements such as titles, H1-H6 headers, meta descriptions, URLs and image alternate text. However, remember to be natural – avoid over-saturation with keywords.
• Connect newly created content with other, related pages on your site. This will help both users navigate and search engines index your site.

2. Educate users with short social media videos

Social media love short videos – even if they don’t look the most professional. According to a study of more than 700,000 profiles on various social media platforms, short videos are the most engaging type of content. What’s the best part? Audiences don’t mind that these videos are not visual masterpieces. Want proof? The meme-like Duolingo videos have gone viral on TikTok and Instagram. They are short, funny and look like they were shot with a phone. As long as your videos aim to educate, inspire or entertain your audience, you’re on the right track. Your social media videos can be about:

• short product presentations and key features,
• your brand’s path to success (users love storytelling),
• your brand behind the scenes,
• hints, tips and advice,
• upcoming products,
• the latest industry news,
• important information about your brand,
• answers to frequently asked questions,

How to get started? Remember that your first videos will not become an instant hit. There is no other way to succeed than…making more videos. So don’t think too much and just act.

3. Take advantage of content recycling

Already have content that scores well on the site or in certain marketing channels? Reuse them in other channels and formats through what’s called content recycling This allows you to reach new audiences without creating content completely from scratch. If you have an article that generates a lot of views and clicks, you can turn it into a podcast, YouTube videos, infographics for social media, or convert pieces of content into short videos for TikTok or Instagram. You can also create an e-book on a particular topic from a series of articles, and create a series of newsletters or a webinar on a popular topic. Also remember to update your articles – you don’t have to create them completely from scratch – use what you already have and expand with new information.

4. Advertise your business in Google Ads

Are you looking for a quick way to attract customers? The fastest is probably Google Ads campaigns These are ads you see on Google and elsewhere on the Internet (Gmail, YouTube, other websites, Google’s Shopping tab, etc.) that display to viewers in response to queries or when they browse various sites. Basically, they work in t he following way: you choose keywords relevant to your business, configure the ads and declare how much you are willing to pay to display the ads on Google. Google then holds an auction to decide which advertisers’ ads should be displayed. You only pay for an ad when someone clicks on it. The best thing about this channel is that once you’ve mastered it, you can scale it almost immediately by bidding on more keywords and increasing your budget. To increase effectiveness, remember to use numbers in the content of your ads and banners, e.g. We are already trusted by more than 10,000 customers.

Before you start advertising, learn how to learn Google Ads and check out the most common mistakes made by novice advertisers

5. Start sending the newsletter you would like to receive yourself

Many companies send newsletters, but they are boring and don’t contribute much to users, and as a result, those users simply opt out. At the same time, newsletters are experiencing a renaissance, which means that recipients enjoy receiving them, provided they are valuable and interesting to them. What can you do instead of sending week after week of hardly engaging self-promotions?

• Pose to make your newsletter personal and entertaining.
• Provide valuable content, not only from your company, but also from other, external experts.
• Group content into related sections, and if you link to some external site, let the user know in the newsletter itself what interesting thing the user will find at the link.

6. Use lead magnet

Even if you’re a small brand just starting out, you certainly have something to attract potential customers. Take advantage of this by investing in a lead magnet This is a marketing tactic in which you offer a free resource (e-book, tool, trial period, discount, free shipping, freebies) in exchange for the recipient giving you their contact information. This will give you a way to reach customers. Some recipients will certainly unsubscribe over time, but many will stay and maybe even become your customers.

7. Use user-generated content

Trying to convince your audience to buy, but you keep bouncing off the wall? That’s normal! Much more effective in this regard will be your real customers, who will recommend your brand to family and friends or express their opinion of your company online. This is called User Generated Content, or user-generated content. This marketing tactic uses the authentic experiences of existing customers to build trust and credibility. And it works because customers are likely to trust other customers. How do you encourage people to share their experiences? You can, for example, hold a contest for the most interesting review of your brand, and share the awarded and highlighted reviews on social media, newsletters, landing pages or your website, and even in Google Ads campaigns.

8. Guest post on other sites in your industry

Guest posts involve occasionally publishing content on other sites that are thematically related to your business, where you can reach potential customers who are not yet familiar with your brand.You offer good content, and in return you get: a backlink, brand exposure to new audiences and referral traffic. If you know of a site where you would like to publish your post – give it a try. Even if the brand doesn’t announce such a collaboration, it might be interested if you approach it yourself with your proposal and an interesting topic. To make the most of this marketing strategy, prioritize sites that have high rankings and organic traffic in Google. You can check such data in the Ahrefs tool, which shows predicted organic traffic based on phrase visibility. To find the best companies to work with, go to Content Explorer, then:

• Enter a broad keyword or phrase related to your niche. If you want to use more than one, separate them with the or operator
• Choose the In title option from the drop-down menu in the search box.
• Set the Domain Rating filter to „30 to 80”, site traffic from 20,000 and Live mode only. You can also set your preferred language.
• Start the search.
• On the results page, exclude homepages and subdomains and open the Websites tab.

9. Ask satisfied customers for feedback

Customers themselves rarely share positive experiences. Therefore, if you feel your recipient is satisfied, take the initiative to ask for a testimonial yourself and add it to, for example, your product page or your company’s Google profile. You can even send the customer a direct link that will allow them to immediately add a testimonial to your profile. You can find it on your company’s home page in your company profile. For the same purpose, you can also use a QR code, which you will generate completely free with tools available on the web, such as Qr Code Creator. Remember not to pay for reviews – these should always come from real recipients. However, to count on positive reviews at all, you must first provide a great service.

10. Update old content

Old content can lose its position in Google search results for reasons that can often be easily fixed. It’s usually enough to update and refresh the content. This is especially true for content with statistics that change every year, but not only. So once every six months, review your blog for content that has lost its relevance and that you can easily and quickly tweak. How to find content that needs updating with tools?

• Find content that is generating traffic but not converting and think about what you can add to the content to change that.
• Check if you don’t have several articles on the same topic – if only one of them generates traffic, it means you don’t need the others, and they only create chaos for your audience.
• Check in Google Search Console content that has a lot of impressions, but few clicks – perhaps you should update the title and description. If the content has a lot of clicks, but a short time spent on the page, it is likely that the content is of little interest and needs to be changed.
• With the Netpeak Spider tool, check which pages need to be updated in technical terms (e.g., alternative image description content, tags, image compression, lack of title and description).

11. Collaborate with micro-influencers

Want to invest in influencer marketing? You don’t have to look for the most recognizable faces. Working with micro-influencers, that is, creators who have a smaller but engaged audience, can be just as effective. How to find such a creator?

• Determine what values you hold and look for an influencer for whom they will also be important. Bet on creators who are trusted by their audience.
• Check the engagement of their community – consider, however, that the number of followers is not everything. Pay attention to the number of likes, comments and shares of their posts. A high level of engagement indicates a strong relationship with their audience.
• Avoid templated, mass messages. Refer to the influencer’s specific posts, praise their work and explain why you think your collaboration would be valuable.
• Set up the details of the collaboration – decide whether the influencer should create posts on Instagram, YouTube reviews, blog posts or live reports.
• Build long-term relationships – thank them for the collaboration, share their content on your channels, comment and engage with their community.

12. Make a marketing tool with video

Video is a quick and effective way to get your message across to your audience. 86% of marketing professionals said they used video as a marketing tool, and 78% said video directly increased sales in their company. 86% said videos helped increase traffic to their website. Video is a great way to show customers how you can solve their problems. It’s also extremely effective for brands with complex ideas, concepts or product features –there’s a reason the adage is „show, don’t tell” However, not every video needs to promote your product. Think outside the box and create fun videos that both inform and entertain, such as explainer videos, customer reviews, behind-the-scenes videos, tutorial-style videos and even animated videos.

Where you share your videos is also important. You cannot ignore the visibility and reach of YouTube’a – it is the second largest search engine in the world . This is because YouTube is used in the same way as Google, where people search for solutions and answers to their questions. Use your videos to answer these questions by offering valuable, useful information and solving a problem for your audience.The more value you provide, the faster you will be able to increase your visibility and ultimately your sales. This will not only help you market your business and establish a great social media presence, but it will also help you make money through YouTube. After starting this strategy, you can further diversify and add content to different platforms so that you can promote as well as monetize your videos even without YouTube’a and not be dependent on any particular platform. As with blogs, your videos can be repurposed on various social channels to increase visibility, as well as embedded directly into the blogs themselves.

Summary

Summary, the use of various marketing tactics allows companies to adapt their activities to changing market needs and consumer preferences Implementing the right strategies, such as content marketing, email marketing or influencer marketing, can bring significant benefits to both small and large businesses. The key to success is not only choosing the right tools, but also optimizing them regularly and tracking the results. By using the tactics outlined, you can effectively increase your brand’s reach, build relationships with customers and generate more profits.